Willis Group helps fill floors of old...

Willis Group helps fill floors of old Sears Tower with talk of ...

There are 21 comments on the Chicago Tribune story from Jul 16, 2009, titled Willis Group helps fill floors of old Sears Tower with talk of .... In it, Chicago Tribune reports that:

A name change is not a name change is not a name change: They all affect us differently and say something about where we are as a city, and whether we care much about the edifice in question.

Join the discussion below, or Read more at Chicago Tribune.

First Prev
of 2
Next Last
ejhickey

Berwyn, IL

#1 Jul 17, 2009
"Willis Group CEO Joe Plumeri has suggested, it might as well be "The Big Willy."

When it rains would it be called The Big West Willy"/
JOHN C

Chicago, IL

#2 Jul 17, 2009
Williis is better for the city than Sears and Sears sold the building along time ago, so who really cares what name it is called if the company hires Chicagoans.
I still call SOX park COMISKEY park. US celluar sounds like a tower or a medical probe.
Still reading the Trib

United States

#3 Jul 17, 2009
Plumeri doesn't get it at all. I saw that gloating Jersey b*st*rd on the news last night. The Sears Tower is a true icon--people around the world think of the Sears Tower when they think of Chicago. Comparing it to Comiskey or whatever is ridiculous, not even close. People in Chicago felt a sense of civic pride to have had Sears build the world's tallest building here, regardless of where Sears is now. Think about the Chrysler building in New York. Chrysler is long gone and went bankrupt. But the building is iconic for New York and the name will never be changed. Plumeri had a smug, laughing look on his face during and after the re-naming ceremony yesterday. He knows what he did; he shoved it right up our buts--and laughed. He says he doesn't care if we call it Big Willie. But the bigger issue is that he doesn't care about Chicago's identity and civic pride, either. In fact, he seemed to take glee in destroying a part of Chicago. He can go to he11--I mean, Jersey.
Comiskey 4Evr

Chicago, IL

#4 Jul 17, 2009
JOHN C wrote:
Williis is better for the city than Sears and Sears sold the building along time ago, so who really cares what name it is called if the company hires Chicagoans.
I still call SOX park COMISKEY park. US celluar sounds like a tower or a medical probe.
When Willis spends a few billion designing and building the world's tallest building, adding millions of taxable office space for our city, yeah, then maybe it will "be better for Chicago than Sears."

Otherwise it's nothing but a dime a dozen tenant leasing less space than other, Chicago-headquartered businesses renting in the Sears Tower. Why don't you fawn over them?

But for Willis it's a few empty promises of a handfull of jobs,$2M TIF subsidies given to them without public comment, and wholly unearned accolades.

The Tribune editorial staff can probably see Plumeri's tonsils at this point. Greasy tonsils indeed.
Jane D

Chicago, IL

#5 Jul 17, 2009
If you look at Willis' career page on the web, they have four openings in Chicago. They have eleven in Nashville, TN. So much for bringing jobs to the city, eh?
Comiskey 4Evr

Chicago, IL

#6 Jul 17, 2009
Pardon, "millions of square feet of taxable..."
marko

Chicago, IL

#7 Jul 17, 2009
You guys just dont get it; Willis is just moving some jobs from the burbs to the tower. They didnt build it, they arent headquartered here and the profits flow back to NJ and London. Sears was once ( and still is ) a powerhouse retailer who dared to build the tallest building in the world.

The name change is symbolic if anything. A once great business city with giants of industry built the tallest building in the world. Today we sell the naming rights to some out of town insurance wholesaler for their local sales crew.

Welcome to Chicago; Back Office to the world.
Cadillac

Darien, IL

#8 Jul 17, 2009
What are they calling the World Music theater out in tinley these days?

They change the name every time the seats get a fresh coat of paint!!!
Still reading the Trib

United States

#9 Jul 17, 2009
You can't seriously be comparing a music theater in a far suburb to the most iconic building in Chicago, which is situated in the heart of the Loop, can you?

And this whole BS about bringing jobs to the city? As said above, they aren't new jobs, they are transferring people who already have jobs.

When you look at the totality of what is happening, it is clear this is a huge loser for Chicago. First, we gave Willis two million dollars in tax (TIF) money, so we're already in the hole, monetarily, and that's what is most important to people who read the business section, isn't it? Next, we lost a giant chunk of our very cultural identity. Next, it is going to a company that is based overseas, instead of Chicago. Last, we let a Jersey, mobster-looking, scumbag laugh in our faces while giving us the shaft! There is no angle from which it can be viewed that this stinking deal is a winner for Chicago.
Dave

Chicago, IL

#10 Jul 17, 2009
Still reading the Trib

United States

#11 Jul 17, 2009
Plumeri said Willis is investing in Chicago. What classic doublespeak. Hey Willis, you want to invest in Chicago? Taking two million dollars from our tax coffers sure isn't investing, it's stealing from us. You want good will to come your way? Why don't you donate two million dollars to schools in poor neighborhoods??? Those are the neighborhoods that were supposed to get the money in the first place. You robbed from the poor of Chicago and gave to the rich New Jersey and London--and had the gall to smugly laugh in our faces. Plumeri, you've got a long, long way to go before you get any good will from Chicagoans.
Willie

Northbrook, IL

#12 Jul 17, 2009
This whole thing could have been worse. Dick's Sporting Goods could have moved their HQ into the Sears Tower. What would we call it then?
Scott

Mount Laurel, NJ

#13 Jul 17, 2009
zzzzzzzzzzzzzzzzzz, this column was terrible
Jane D

Chicago, IL

#14 Jul 17, 2009
Personally, I think calling it the Big Willie is disrepectful to Chicago. Yes, I know we nickname a lot of things, but this is different.

Once the proud international symbol of a world-class, hard working Chicago, it is now a crass phallic joke. Not cool.
Still reading the Trib

United States

#15 Jul 17, 2009
I just read from another source that Willis took 3.8 million dollars in TIF money.(Probably a more reliable source.) Daley said he was happy to have Willis and their name on the Sears Tower because, "they stepped up to the plate." More like waddled their fat arses up to the trough and gorged themselves on tax money that was supposed to go to blighted neighborhoods. Willis steals from the poor and Plumeri laughs in our faces!
dude

Austin, TX

#16 Jul 17, 2009
Watch you talkin bout Willis?

Sorry, I know it's old, tired and no longer funny but I can't help but write it or say it everytime I read about this.

My apologies
Got a bridge for sale

Lincolnshire, IL

#17 Jul 17, 2009
Scott wrote:
zzzzzzzzzzzzzzzzzz, this column was terrible
And wrong. Chicagoans didn't accept "The Cell" and still call it Comisky. And we won't (and don't) accept "Willis." It has no Chicago roots, no Chicago identity.

What's going to happen next...? Is Mayor Daley going to sell his name to a corporate sponsor?

"Mayor Daley, brought to you by Exxon Mobil?"
Hanks Ghost

United States

#18 Jul 17, 2009
Perhaps you'd prefer Sears/K-Mart Tower?

Ha, ha, ha, ha. Go drink and Old Style and get over it.
Pawface

United States

#19 Jul 17, 2009
What chu talken about "Willis"?
Jeanne

Chicago, IL

#20 Jul 17, 2009
Changing the name just cheapens the value of an amazing feat-the tallest building in the world, and now the tallest building in North America. It's not just a Chicago naming issue. It's a global recognition issue. Let's change Mount Rushmore to Mount Pepsi.

Tell me when this thread is updated:

Subscribe Now Add to my Tracker
First Prev
of 2
Next Last

Add your comments below

Characters left: 4000

Please note by submitting this form you acknowledge that you have read the Terms of Service and the comment you are posting is in compliance with such terms. Be polite. Inappropriate posts may be removed by the moderator. Send us your feedback.

Willis Group Holdings Discussions

Title Updated Last By Comments
News Willis Group Holdings' chief Joe Plumeri has pe... (Jun '09) May '10 customhatstore 133
News UA Operations Moves To Willis Tower (Aug '09) Aug '09 Chuck 9
News 'Willis Tower' name will live in shadow of 'Sea... (Jul '09) Aug '09 Steve321 38
News The building formerly known as Sears Tower (Jul '09) Jul '09 Randall Krause 2
News United Airlines may relocate operations center ... (Jul '09) Jul '09 Dave 67
News Sears Tower name change has few Chicago fans (Mar '09) Jul '09 Mandy 348
News Fla. lawsuit claims Willis insurance broker wro... (Jul '09) Jul '09 Randall Krause 1
More from around the web