The Ratings Game: Wal-Mart may be losing discount-price edge
Walmart U.S., seeking to reverse eight straight quarters of negative same-store sales, has retooled its marketing message to tout "everyday low prices," brought back product assortment and placed products in the center of busy aisles to drive demand.
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#1 Jul 13, 2011
MAY be losing discount price edge? Gee - ya think? About two years ago this report would have been mildly insightful. Today it's kind of like saying "water MAY be wet".
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