Vons supermarkets clips double-coupon program

Full story: LA Daily News 10
Vons supermarket announced Thursday it is following the lead of rival Ralphs and scaling back its popular double-coupon program. Full Story
Pauli

Los Angeles, CA

#1 Aug 15, 2008
Here's an example how the supermarkets "cut" their prices: an item's been selling for $6.99 all year; they change the shelf tag to $8.99, then slap a bright "Price Reduced!" tag on top of that for $7.99. Meanwhile, the same item costs $4.69 at Target, and a bulk dozen at Costco breaks down to $2.25 apiece. Budgeting and shopping would be a whole lot easier if they'd all stop monkeying with marketing schemes and just charge wholesale +10% across the board.
Sandra

Oceanside, CA

#2 Aug 17, 2008
What I would like to know is why they are feeling the need to change their coupon policy at all. CA is one of the most expensive states to live in with higher costs all around and yet the grocery companies here are further cutting back the "one" like coupon doubling amount? Why is that? In states where it is by far cheaper to live and survive on lower incomes, the grocers are doubling "unlimted" like coupons up to a $1 cap to whereas we are limited to the "one" like coupon PERIOD. Explain the fairness in that? Kroger and Safeway are just flat out greedy and thinking only of their pocket books and not the consumers that actually put the money into their pocket books for them.
Reality check

Los Angeles, CA

#3 Aug 17, 2008
Sandra wrote:
What I would like to know is why they are feeling the need to change their coupon policy at all. CA is one of the most expensive states to live in with higher costs all around and yet the grocery companies here are further cutting back the "one" like coupon doubling amount? Why is that? In states where it is by far cheaper to live and survive on lower incomes, the grocers are doubling "unlimted" like coupons up to a $1 cap to whereas we are limited to the "one" like coupon PERIOD. Explain the fairness in that? Kroger and Safeway are just flat out greedy and thinking only of their pocket books and not the consumers that actually put the money into their pocket books for them.
These markets are designed to make a handful of people extremely wealthy and to heck with the rest of us. Since the strike a few years ago, I, like so many people I know, have discovered more competitive stores to shop in. Unfortunately for the supers (whom I once had loyalty for), I now have shifted my loyalties to the less expensive shops. Ralphs lost me as a regular shopper (although I've occasionally strolled in when I had decent coupons) but their single value coupon policy has shut the door for good.
Cindy

San Jose, CA

#4 Aug 21, 2008
I go in. Buy my things. And am happy to pay for the convenience. Unlike costco where I need a store house for bulk items. It's a convenience I pay for. Some other items I buy in bulk from costco that maintain shelf life. Produce and meats I buy from Safeway without issue.
Coupon Queen

Los Angeles, CA

#5 Aug 27, 2008
I haven't been to Ralph's since they changed their coupon policy and now I am not shopping at Von's. I will get my basics at Albertson's since they are closer and their prices are better. They also have a much better meat department. I will otherwise go to Trader Joes, Whole Foods and Costco. Good bye to Von's and Ralphs unless they have something exceptional. It won't be weekly shopping - maybe one or two items specifically on sale when I happen to be driving by the store, which is rarely.
Shopping bargains

Los Angeles, CA

#6 Aug 27, 2008
Coupon Queen wrote:
I haven't been to Ralph's since they changed their coupon policy and now I am not shopping at Von's. I will get my basics at Albertson's since they are closer and their prices are better. They also have a much better meat department. I will otherwise go to Trader Joes, Whole Foods and Costco. Good bye to Von's and Ralphs unless they have something exceptional. It won't be weekly shopping - maybe one or two items specifically on sale when I happen to be driving by the store, which is rarely.
Other options should include Jons, Vallarta, Valley Produce (located in Reseda & Simi Valley), and look for small family-owned markets. You'd be surprised by the lower prices for produce and the freshness due to rapid turnover.
brianbeneteau

Toronto, Canada

#7 Sep 1, 2008
Hi . I was recently in California. I Love . The Store and the people
Concerned Parent

Waianae, HI

#8 Sep 2, 2008
I am a coupon shopper and I use them almost exclusively. Meaning if I dont have a coupon, I dont buy it. Ralphs lost my business for the most part when they cut back the coupons a few months back and now Vons can sell the items I buy to someone else too. It is sad to think that as they notice the use of coupons going up they cut back the value. It should be no supprise that with the economy at its worst more coupons are being used. In fact it has been written in every paper on how to save money by cutting these manufactures coupons. Now is the time they should be giving the consumer a break so they can still afford to eat. They must think like this other guy who said a rich person makes 5 million or more a year.
Heather

United States

#9 Sep 27, 2008
I have also stopped regular shopping at Raplhs and Vons. I go to Fresh and Easy a lot. You can use 2 of the $5 off coupons in one transaction. Use $5 for the first $20 and another $5 for the second twenty. They have great produce deals and many staples are low price all the time (canned goods, bread, etc.) Get 25% off your bill using the $5 coupons. They will give them to you at the store and give you some for the following week when you check out.

“America & LEGAL Americans 1st”

Since: Aug 08

Chatsworth

#10 Sep 27, 2008
Doesn't matter. I don't shop at Von's.

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