Coffee wars reach full boil

Coffee wars reach full boil

There are 3 comments on the Chicago Tribune story from May 9, 2009, titled Coffee wars reach full boil. In it, Chicago Tribune reports that:

If ever there was a better indicator of the raging war for your coffee dollar, it's this week's rollout of big-time ad campaigns by McDonald's and Starbucks .

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Joe Schmoe

Mchenry, IL

#1 May 9, 2009
The last few times I have ordered a coffee drink at McDonalds, the person making it (always someone different) didn't quite know what they were doing. They kept flippin through the instruction book and it always tastes different or not good at all. Needless to say, I will go elsewhere for now, tired of wasting my money and maybe try back in a few months when they fully train their crew on how to make these drinks.
wildy

Mount Prospect, IL

#2 May 9, 2009
Did a focus group (presumably after approving your front page story lineup, with editing recommendations) determine that your readers really want to read about "coffee wars" three or four times a month? In light of your newsroom cuts, and that the Wall Street Journal is going to outdo you on this story every time, your energy would be better spent by hitting the streets in search of news your readers care about.

Since: Mar 07

Ontario, Canada

#3 May 10, 2009
Joe Schmoe wrote:
The last few times I have ordered a coffee drink at McDonalds, the person making it (always someone different) didn't quite know what they were doing. They kept flippin through the instruction book and it always tastes different or not good at all. Needless to say, I will go elsewhere for now, tired of wasting my money and maybe try back in a few months when they fully train their crew on how to make these drinks.
The instruction book? It's pretty straight forward. Perhaps they were still under training?

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