Why PPC is an Effective Form of Advertising
A couple of weeks ago, an article at Advertising Age, caused a bit of a kerfuffle over whether SEM is advertising.
Join the discussion below, or Read more at Search Engine Watch.
Since: Jul 10
#1 Jun 29, 2011
PPC is not such a good way to go unless you optimize your ads to get the right visitors or clicks. many people don't optimize their ads and keywords right and they are ending up paying lots of money for clicks that don't convert to sales.
Make sure you optimize your campaign.
#3 Dec 24, 2011
But with proper management, you can make use of ppc properly. Try checking this site guys: http://ppc-conversion-tracking.com . It helped me understand many things.
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