Iconic Sears Tower To Get New Moniker: Willis Tower

Chicago's iconic Sears Tower is getting a new name: Willis Tower. Willis Group Holdings , a London-based insurance broker, said Thursday that it will consolidate its Chicago-area offices at the tower, and, as ...

[Wake up]

interesting... British Company...does anyone else think this is strange?

[NEs Rising Shell]

Wake up wrote:

interesting... British Company...does anyone else think this is strange?

You were expecting a Chinese company, correct? Maybe, the People's Army Slave Labor Mfg. Co. Tower?
Be thankful it wasn't renamed the K-Mart Tower when that firm bought Sears a number of years ago.

[DENNY]

its just one more stupid marketing idea. years ago the tallest building in detroit dating from the 1940s- the penobscot building was renamed and years later, its back to its original name. theres something about americas tallest building being named for a london based company. why dont they just build themselves a new tower and name it willis. the sears tower will always remain the SEARS tower no matter what they might try to change it to. its a landmark worldwide not just in chicago. this company needs to get with it. you dont move into a city and alienate everyone who lives and works there.

[Alex]

There's an online petition at http://www.ItsTheSearsTower.com that will be delivered to Willis Group holdings. It probably won't help, but it can't hurt.

[Less Than Sympathetic]

Whatchu talkin bout, Willis?