Starbucks hopes to jolt sliding sales

Starbucks hopes to jolt sliding sales

There are 101 comments on the Chicago Tribune story from Mar 20, 2008, titled Starbucks hopes to jolt sliding sales. In it, Chicago Tribune reports that:

Starbucks is introducing a new automated espresso machine and getting back to grinding beans in its stores as the coffee retailer seeks to re-energize its slumping business.

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Andrea

Chicago, IL

#2 Mar 20, 2008
Starbucks needs to push some low-price products to lure new people into its stores in order to bring along an expanded customer base. The belief by too many persons is that you can't get out of an SB with under a $4 expenditure, which is not true. The $2 cup (with refill) people will eventually graduate to the more exotic drinks. Basic 101 retailing.
Joe Bean

Chicago, IL

#3 Mar 20, 2008
Give me a fifty cent cup of machine joe and I'm there!
Tic

United States

#4 Mar 20, 2008
Hmmm....
Four dollars for a cup of coffee or a gallon of gas, decisions decisions....

Think I'm not alone on this one....
Ann

Chicago, IL

#5 Mar 20, 2008
Starbucks "getting back to basics"...how 'bout getting back to affordable prices for its coffee??
Dave

Oak Brook, IL

#6 Mar 20, 2008
I proudly proclaim...I have NEVER purchased a beverage at a Starbucks. Do they even serve regular coffee??

I don't need to carry a Starbucks cup on my way to work to feel sophisticated and show others I can spend too much money for something that can be had for much less.
Coffee Lover

Chicago, IL

#7 Mar 20, 2008
Stop burning the beans! Produce an espresso that is palatable! Bring your prices back to earth. I'm in the coffee business and I know for a fact that it only costs about 14 cents to pull a double shot, another 20 cents for the milk and 20 cents for the cup and lid! That's 54CENTS for a latte that you sell for $4.25!!!!!!! Wake up and smell the coffee! Support your local (independent) barista.
Nevada CCW

Rockford, IL

#8 Mar 20, 2008
I'd much rather stand in line with the truckers at Speedway or 7-11 for a cup of regular coffee than have to tolerate the yuppie posers on both sides of the counter at Starbucks.
jon ducane

Elgin, IL

#9 Mar 20, 2008
Never understood the attraction. Over roasted coffee and much higher in price. First one's to always increase prices due to coffee bean prices going up, yet coffee bean prices don't go up as high and they still increase prices.
Carrying a Starbucks cup is some rite of passage.
Can't argue with their success though.
A Proud Democrat

Canton, IL

#10 Mar 20, 2008
They got this machine at Dunk'n Donuts. A lady pours coffee from a pot and if you want she spoons in one or two teaspoons of sugar, and pours in some cream if you want that. It takes about 30 seconds. I can also get two donuts and get change back from four dollars. Starbucks is like exporting a piece of Crook County everywhere. Walk in and pay through the nose. It's the coffee of Crook County democrats.
Samuel

Chicago, IL

#11 Mar 20, 2008
The problem at Starbucks is simple. Lower the price for a cup of bland coffee and customers will return. Paying over $2 for a Grande is ridiculous.

Since: Oct 07

Chicago, IL

#12 Mar 20, 2008
I'll still buy my coffee at Dunkin Donuts. Starbucks coffee is way to strong for me.
Double D

United States

#13 Mar 20, 2008
Dunkin Donuts coffee is so much tastier!
Tattoo Rosie

Memphis, TN

#14 Mar 20, 2008
Or one can buy whole beans, grind them at home, and take your own to work. Great coffee!
And to coffee-lover - I agree with you. When I need a cup on the run, I've found two independent places near my work that offer superb coffee at a cheaper price and friendlier environment. If old men are sitting in the corner on a regular basis, chances are the coffee is decent and fairly priced.
Heather

United States

#15 Mar 20, 2008
Yeah, I love Dunkin's coffee. Not the loaded with sugar and cream variety,(because what doesn't taste good like that?!) but just their plain, black coffee. Starbucks tastes burnt and nasty.
Nate

Schaumburg, IL

#17 Mar 20, 2008
I was at a Starbaucks at North and Harlem this morning. Didn't have time to brew any at home, so I stopped in. I asked for a Grande (medium) coffee with an expresso shot. The lady behind the counter poured a decaf. I did not ask for a decaf. Then she attempted to give me a Tall(small) coffee when she had already charged me for a Grande. She finally got it right after I straigtened her out. BAD SERVICE
djt

Plano, TX

#18 Mar 20, 2008
Samuel wrote:
The problem at Starbucks is simple. Lower the price for a cup of bland coffee and customers will return. Paying over $2 for a Grande is ridiculous.
How about lukewarm black coffee? Over half my drive thru experiences, because of waiting in line, for the Latte Fat Girl Milkshake orders.
SMK

United States

#19 Mar 20, 2008
If you're not going to make coffee at home, go to Intelligentsia. You'll get delicious coffee awhile supporting a local business.
Carol

Chicago, IL

#20 Mar 20, 2008
Their coffee is too strong for me and I'm not paying that much for any of their other drinks. I'll stick with Speedway. 24 oz is $1.26 and every 7th cup is free.
Schoolteacher

United States

#22 Mar 20, 2008
I've only tried Starbucks once. That was enough. I got a small plain house blend or whatever it was they that called a cup of regular coffee. Waaay too strong and nothing special. To me, Dunkin's is a sip of heaven on earth and much more reasonable. MMMMMmmmmm. I've ground their coffee at home and tried that, too, but it's just not the same. In a pinch, I enjoy the Speedway or White Hen coffee, too. They have such a quick turnover, it's always nice and fresh.
Ann

Chicago, IL

#23 Mar 20, 2008
I'll admit it - I love the mocha - but at $4.00 for a soy version, it's a once-a-week extravagance. As a non-coffee drinker (other than the mocha), the ONLY thing that got me in the store the last two years was the lower calorie breakfast sandwich (spinach feta) at under 250 calories (one of the few things on their menu that wasn't a trip to the fat farm). They're removing all sandwiches in the fall - "getting back to basics" while still charging $4.00 for that drink? I'll still be a once a week girl, no more.

They need to cut the prices, and remember that people can get their coffee and their time away from home lots of places.

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