Starbucks expands insta-brew, adds fl...

Starbucks expands insta-brew, adds flavors

There are 2 comments on the LA Daily News story from Sep 3, 2010, titled Starbucks expands insta-brew, adds flavors. In it, LA Daily News reports that:

Starbucks Corp. is debuting its latest caffeinated concoction - flavored instant coffee.

Join the discussion below, or Read more at LA Daily News.

Real LIfe in LA

La Quinta, CA

#1 Sep 4, 2010
HMMM didn't starbucks pride itself on "fresh roasted coffee?" So they are now doing instant coffee?

THey have now come down to the lowest common denominator, when their main competitors are McDonalds and Folgers, what does that saw about the brand.

Congrats starbucks, you just announced that you are crap coffee.

Northridge, CA

#2 Sep 5, 2010
Only thing I don't like about the Via is that they consider a "single serving" to be 8 ounces! They are selling five eight ounce packets of coffee for $6!!!! This is insane. Hardly anyone ever buys an eight once cup of coffee at Starbucks - or anywhere else. nearly everyone buys either a 12 ounce or a 16 ounce cup.

So forget it; until they give us 12 ounce packets of Via for the same price, I won't be buying it.

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