Borgata to Host ‘Pinky’s Corner’
by Pinky Kravitz
Open Letter to Pinnacle C.E.O. Dan Lee
Dan, I have not had the privilege of personally meeting you, but according to those I have met that do know you, you are an efficient, caring executive. Looking at your achievements to date, I would have to agree with them.
However, your record in Atlantic City leaves much to be desired. When you purchased the Sands Casino Hotel, you stated that you were going to demolish it because it wouldn’t pay for you to keep it operating for another year or less. You intimated that you would be building your Pinnacle Entertainment Casino complex starting sometime in 2009.
Since that time, the financial markets have become more difficult to work with, forcing you to postpone that plan. You have recently stated that if there is a correction in the financial markets, you would anticipate beginning construction in 2010.
You allowed the Siganos stores, which are on the Boardwalk frontage of your property to remain open through the summer of 2008. Since there will be no construction on the block until 2010, I sincerely request that you allow the Siganos stores to remain open in 2009 as well. To have that block boarded up on the Boardwalk for close to a two-year period is beyond my comprehension. As long as the stores are operating, they bring you revenue, which you obviously need. Why not allow them to stay and, instead of having a fence in front of an empty block, you’ll have attractive stores remaining in place. By doing this, you would show that you care about Atlantic City and your investment.
I am also concerned about the chain-link fence that you have around the rest of the block on Pacific Avenue between Indiana Avenue and Dr. Martin Luther King Boulevard. This block is in the center of the city and thousands of cars go by it every day. One sees an unsightly, undeveloped site that gives visitors and residents negative feelings towards you and your company. I would urge you to put a wooden fence around the block with attractive murals on them. There are some outstanding mural painters in this area as well as willing students from the Atlantic City High School’s art classes. At least you would give those passing by something to see instead of an unsightly dirt block with papers blowing around. Pinnacle Entertainment has been kind enough to take down the former people mover and leave the Boardwalk portion to be used as a visitor’s center. For that we are grateful and say thank you. Your company is also going to enhance Brighton Park and for that we are also grateful. I realize that you did not plan for this delay in your project. However, since it has happened, I hope you would make the best of it by making that empty lot attractive, allowing the shops to remain on the Boardwalk and enclosing the rest of the block with an attractive fence.
Despite all the rumors to the contrary, I believe Pinnacle Entertainment will develop a magnificent casino complex in Atlantic City and I look forward to your groundbreaking ceremony in 2010. Thank you for your consideration of my suggestions.
Pinky’s Corner airs Monday through Friday from 4 to 6pm on News Talk WOND-AM 1400. His TV show, WMGM Presents Pinky, airs Saturday at 7:30pm on TV40. Pinky’s e-mail address is: firstname.lastname@example.org.