P&G to Acquire Natura Pet Products

May 6, 2010 Full story: Pet Product News

Procter & Gamble Co. of Cincinnati reported on May 5 that it has signed a deal to acquire privately held pet food company, Natura Pet Products.

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Saint Augustine, FL

#1 May 7, 2010
This is bad news. P& G will put cheap fillers in the pet food. Thanks for the warning. Switching to raw meat and veggies to keep my pets healthy.

United States

#2 May 7, 2010
Bye bye evo, hello orijen. P&G are you kidding! Natura always talked about working with the independent shops, p&g couldn`t care less about them. Expect the food to be cheapened (not the price) soon.
Stop the Sale

Ormsby, MN

#3 May 9, 2010

Gilbertsville, PA

#4 May 10, 2010
I was a satisfied customer of Innova (mfg by Natura) for over 10 years. I bought it for both my cats and my dogs but as soon as the deal goes through, I won't be buying any more, that's for sure. I won't support P&G even if they keep the same quality of ingredients (not going to happen).

Oklahoma City, OK

#5 Aug 22, 2010
agree with every thing that has been posted!! you should give Avoderm a try it is made by Breeders Choice and has been approved by the Dog Journal!! That is what I changed my dogs to and they love it there coat is much shiner now and they seem happier. I'm LOVING IT!!! check it out it is great!!!!

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