I don't know about that particular SA store, but both SuperAmerica and Holiday gas stations were started years ago by members of the Erickson family, now mostly living in Hudson. They also owned the St. Paul Park refinery until they sold it to Ashland oil.<quoted text>
That store is not a corporate S/A store. It is a franchise owned by the same people who own the Freedom Value Center gas stations out of Hudson, WI.
I will also agree with the posters about Kwik-Trip. They are based in Lacrosse, WI and run their stores very well.