What was Lowe's thinking about ATG wh...
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Since: Mar 12

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#21 Apr 25, 2012
Nedm wrote:
Nedm go away
does this mean you?????

Have a good day!
nedm

Pembroke, MA

#22 Apr 25, 2012
@exmanager

"Madison Ave. agencies are experts at focusing on target customers and crafting a brand image."

Maybe but there is no real lowes "brand".

"NASCAR followers are average, relatively blue collar consumers with decent incomes. They tend to be the types that work on their own projects and as a result would consider Lowes for their needs."

Not really.
http://sports.yahoo.com/blogs/nascar-from-the...

Nascar was popular but it has faded. Of course there's Daytona but after that you can see the emptyness in the stands.

Blue collar? how would you know that without any real statistics?
http://tinyurl.com/6s6u6ew
More than half of nascar viewer/fans make less than 50K a year. 40% of them are from the south which has the lowest housing prices of any region in the country.

Anyone with more than a few brain cells is going to buy a product that works for them..it isn't about what is slapped on a car going 90mph.

So what fans are you talking about..someone watching or someone actually going to the race? Anyone can watch tv but that doesn't really mean they are fan in the same sense of going there.

"They're typically the largest building in town and located on the major artery. Responding to a local ad from a boutique supplier is beyond ridiculous at this scale"

If you don't respond to advertising it is generally assumed that the statement is true. That's the way it is with sports and politics. If you cannot counter a claim you basically shut up and take it. All markets are local. Sometimes competition screws up...hd did years ago when it didn't do background checks on contractors and lowes benefited.

Largest building in town varies. Especially since lowes is making smaller and not larger stores. Located near a major artery? Nope not in mass or ri or nh. I've seen stores near malls, stores near strip malls, stores alone. Naturally being near a highway is a plus but it doesn't always go to plan.

The one in wareham mass was argued to be by rt 6 which is where the cape and the mainland meet. The argument was the store would get tons of volume from everyone going on and off the cape....that didn't happen. It is in a plaza that is nowhere near the exit to get to the cape. It would probably take you at least an extra 20-25 minutes each way to go to that lowes. The one in Kingston mass is next to the Independence mall..but down a hill. Plenty of people pass by and don't even know it is there. You cannot see it from the road. The one in Seekonk Ma is not allowed to have a lit sign so at night no one knows it is there. The one in weymouth is where the old harborlight mall was which was boycotted due to labor arguments. It is by a bridge..if the bridge is up that means no customers for about a half hour.

So no they aren't always near major arteries.

@bird then they are simply taking a page from amazon.com and others. I guess it can be argued that online sites generally have more legitimacy than people in a store.

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