Eli Lilly Zyprexa saga
They called it the *Five at Five*(5 mg at 5 pm to keep nursing home patients subdued and sleepy) and *VIVA ZYPREXA*(Zyprexa for everybody) campaigns to off label market Eli Lilly Zyprexa as a fix for unapproved usage.
A New York Times report reviews what has been accomplished by multiple civil
and criminal lawsuits against Big Pharma companies that have relied on fraud
to market industry's worst pharmaceuticals--antipsychotic drugs--which have
become industry's most profitable cash cow.
"The new generation of antipsychotics has also become the single biggest
target of the False Claims Act, a federal law once largely aimed at fraud
among military contractors. Hundreds of millions of
dollars or is currently under investigation for possible health care fraud."
Daniel Haszard Zyprexa victim activist