Kroger CEO falls in with customers to study their habits | The Columbus Dispatch

Full story: Columbus Dispatch

Dressed in blue jeans and waiting patiently in line at the Starbucks kiosk, David B. Dillon blends in easily with the Saturday morning shoppers in a suburban Cincinnati supermarket.

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KnotStandingStil l

Powell, OH

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#1
Nov 13, 2010
 

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I've got a hint for you Mr Dillon; QUIT GOUGING YOUR CUSTOMERS!!!!

The profit mark-up on food is already horrendous, but Krogers and Giant Eagle are the WORST of the worst offenders!

A pound of bacon is over $6!!!??? the same brand name (Oscar-Mayer) product is 50% less at Wal-Mart. There is NO justification for that kind of greed.

Coffee creamer is over 50 cents per OUNCE??? WHY!?

Our favorite brand of rice is over $8 for 21 freaking ounces????

This is no longer market-driven pricing, it is corporate greed run amok!
bev

Columbus, OH

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#2
Nov 13, 2010
 

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One of the original Undercover Bosses. I wonder if the show was based in part on what he does...
randy

Mount Vernon, OH

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#3
Nov 13, 2010
 

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Kroger is not my favorite store. The employees talk to their neighbors and friends about church or gossip and I can't get through the store. Their seafood department is better but still won't buy the fish. The self checkouts are better but I see many people struggling. The frozen foods normally are on sale so my freezer is full. Their bakery bread is good but loaded with sodium.
brat

Canal Winchester, OH

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#4
Nov 13, 2010
 

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dear knot perhaps you are overextended in housing as your isp returns to powell?
you keep shopping walmart. need a continual flow of bugs and contaminants from china.
krogers are normally nice clean stores. a little higher end for prices. not thrilled with selection in any stores here. they stock to local demand and taste here sucks.
CMH2MKE

Delafield, WI

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#5
Nov 13, 2010
 
Be happy you have several competing grocery chains. Try living here in Milwaukee. Roundy's (aka Pick n' Save, Copps) controls 70% of the market! They put stores two blocks from each other so no one else can enter the market. I would welcome Kroger & Giant Eagle coming in and actually creating competition.
Frank stallone

Columbus, OH

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#6
Nov 13, 2010
 

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KnotStandingStill wrote:
I've got a hint for you Mr Dillon; QUIT GOUGING YOUR CUSTOMERS!!!!
The profit mark-up on food is already horrendous, but Krogers and Giant Eagle are the WORST of the worst offenders!
A pound of bacon is over $6!!!??? the same brand name (Oscar-Mayer) product is 50% less at Wal-Mart. There is NO justification for that kind of greed.
Coffee creamer is over 50 cents per OUNCE??? WHY!?
Our favorite brand of rice is over $8 for 21 freaking ounces????
This is no longer market-driven pricing, it is corporate greed run amok!
Then stop eating you effing crybaby

“Queen of my domain”

Since: May 10

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#7
Nov 13, 2010
 

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KnotStandingStill wrote:
I've got a hint for you Mr Dillon; QUIT GOUGING YOUR CUSTOMERS!!!!
The profit mark-up on food is already horrendous, but Krogers and Giant Eagle are the WORST of the worst offenders!
A pound of bacon is over $6!!!??? the same brand name (Oscar-Mayer) product is 50% less at Wal-Mart. There is NO justification for that kind of greed.
Coffee creamer is over 50 cents per OUNCE??? WHY!?
Our favorite brand of rice is over $8 for 21 freaking ounces????
This is no longer market-driven pricing, it is corporate greed run amok!
The price of rice has been rising worldwide due to climate and some shortages.

http://www.ft.com/cms/s/0/f4809328-ecf6-11df-...

Overall, food prices have been rising. See

http://online.wsj.com/article/SB1000142405274...

Kroger caters to a different market than does Walmart. Personally, I prefer shopping for groceries at Kroger or Giant Eagle rather than Walmart. Walmart just packs in the lower spectrum and in many cases, offers lower-quality products than does Kroger or Giant Eagle when it comes to items that must be sold fresh such as produce, meats, or baked goods. I've walked out of the Hilliard Walmart before because it's produce was not fresh and its meats were nearing pull dates and looking less than fresh.

You don't see or hear of CEOs of Walmart studying their customers, either, by interacting with them...
xoxoxo

Columbus, OH

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#8
Nov 13, 2010
 

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Right now, the new Market District (Giant Eagle) at Kingsdale is the big winner in my book. It is ginormous, glamorous, has everything for everybody, and even has three sets of restrooms, with one set in front of the store near the childcare center.

Don't think that all of the grocery prices are out of sight because of the ritzy neighborhood. There are plenty of Valu Time (generic) things to buy. People on any type of budget can afford to shop there.

On opening day, October 14, 2010, the store gave free flu shots to everyone. Also, there is a drive-through pharmacy. In the food area, Celebrity chefs gave shows the first weekend.

The main draw, the food, is excellent. People who like to cook should feel most comfortable in this new store. There is pre-made food to take home, if someone has no time to cook.

Don't get me wrong. I like Kroger, especially Kroger Marketplace. I feel, however, that Kroger could learn some new things from Giant Eagle -- maybe the Kroger CEO has already been doing a "shopalong" in the new Kingsdale store -- dressed incognito, of course.
KnotStandingStil l

Powell, OH

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#9
Nov 13, 2010
 

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brat wrote:
dear knot perhaps you are overextended in housing as your isp returns to powell?
you keep shopping walmart. need a continual flow of bugs and contaminants from china.
krogers are normally nice clean stores. a little higher end for prices. not thrilled with selection in any stores here. they stock to local demand and taste here sucks.
What a sad excuse of skin and bones you are. Because my isp says Powell, you equate my rant over PRICE GOUGING to living above my means. As if, people in Powell, Dublin, N'Albany or UA should be price gouged JUST because they live in a certain zip code? I do NOT shop at Wal-Mart...in fact, I boycott all Wal-Marts for the very reasons you cite.
To see a bone-head like yourself defending the criminal business model says all I need to know about you.
Disgusted in Dublin

United States

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#12
Nov 13, 2010
 

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Actually that lack of customer orientation you see at Krogers is the fact that those are union members and they don't have to care about customers. It is also why prices are so high. I don't shop at Krogers, just like I don't buy UAW made cars. Higher prices, lower quality

“Queen of my domain”

Since: May 10

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#13
Nov 13, 2010
 
Actually, he needs to go to Dayton and take a lesson from Dorothy Lane Markets. Their original store, in Oakwood, really isn't a swanky structure (due to space limits) but their newer stores in the south suburbs are. But the draws there are the awesome deli and onsite bakeries, custom cut old-fashioned butcher onsite, the fact they go out of their way to get and stock brands and delicacies that others don't (such as specific Kosher brands or specialty hand-made sausages), etc. DLM's focus is customer service and real quality. I will make a point to stop there if I'm in Dayton for the day. And yes... I carry insulated bags along to store the groceries until I get them home LOL. Giant Eagle or Kroger can't compete with them.

I typically shop Giant Eagle basically because they have me roped in with the gas/grocery discounts. They're competitively priced, well-stocked, and I can usually get in and out of there with little hassle. They usually staff the check out aisles pretty well and the self-checkouts work well. UNLIKE WALMART!
Enzyte Bob

Reynoldsburg, OH

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#14
Nov 13, 2010
 
gokeefe wrote:
Actually, he needs to go to Dayton and take a lesson from Dorothy Lane Markets.
Yeah, Dorothy Lane is pretty good as is Heinen's in the Cleveland area. But they aren't really part of Kroger's peer group, which is conventional supermarket operators. Dorothy Lane is well-known, so I'm sure Kroger has been there, too. They are all the same, but I think Dillon should go to Giant Eagle just because their stores are more appealing visually than Kroger's are. Kroger isn't bad, but they are nothing special either.

It's funny, though, I'm told that in many markets in the Mid-Atlantic and the South, Kroger is considered an upmarket store. I guess that's because the competition is probably Food Lion or a local.

Yes, Food Perks have suckered me into Giant Eagle as well as $4 presecriptions. I still go mostly to Meijer.

Here is a little known fact: Topco is the supplier for most of the store brand goods for the old Big Bear, for Giant Eagle and for Meijer. So if you buy a lot of store brands like we do, they all come from the same place. I always liked Big Bear's store brands.
Enzyte Bob

Reynoldsburg, OH

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#15
Nov 13, 2010
 

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Disgusted in Dublin wrote:
Actually that lack of customer orientation you see at Krogers is the fact that those are union members and they don't have to care about customers. It is also why prices are so high. I don't shop at Krogers, just like I don't buy UAW made cars. Higher prices, lower quality
Actually, the union guys at my Kroger are really into the whole Kroger thing. They are real into the company, reminding me of the Walmart guys who do a cheer before the store opens. I don't have a problem with Kroger, they are a pretty good store, too.

“Queen of my domain”

Since: May 10

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#16
Nov 13, 2010
 
Enzyte Bob wrote:
<quoted text>
It's funny, though, I'm told that in many markets in the Mid-Atlantic and the South, Kroger is considered an upmarket store. I guess that's because the competition is probably Food Lion or a local.
Yes, Food Perks have suckered me into Giant Eagle as well as $4 presecriptions. I still go mostly to Meijer.
Here is a little known fact: Topco is the supplier for most of the store brand goods for the old Big Bear, for Giant Eagle and for Meijer. So if you buy a lot of store brands like we do, they all come from the same place. I always liked Big Bear's store brands.
I think that's true as well. I've been all over the south, but do know that in Lexington Piggly Wigglies and Winn Dixies seem to dominate. They are dumps compared to Kroger. So are the Publix in Florida.

If you want a truly icky shopping experience, stay away from Cub Foods. I don't think they have any here, but there are several in the Dayton area. They're dirty, filthy, never have anything clearly priced, and they come across as a warehouse sized Aldi. The owners of DLM invested in them. Have always wondered about the sanity of that -- while Cub drags 'em in with really cheap prices, the stores are totally ghetto and there is NO customer service.

I buy a lot of store brands. Haven't noticed anything go keep me from buying the Topco brand. I'm just a cheap @$$ in that regard. There's stuff that just isn't worth paying a premium for and I'm a cheap @$$ with certain things. I'll pay for better, fresher produce and good meats but when it comes to crap like dishwasher detergent, the store brands are usually just as good just a lot cheaper.
Biding my time

Columbus, OH

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#17
Nov 13, 2010
 
I still won't shop there. Their gas perks are not as good as Giant Eagle's I rarely pay for gas anymore. Then, if you pump gas, you get a percentage off your grocery bill. It's a win win situation.
Whatever

Grove City, OH

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#18
Nov 13, 2010
 

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Disgusted in Dublin wrote:
Actually that lack of customer orientation you see at Krogers is the fact that those are union members and they don't have to care about customers. It is also why prices are so high. I don't shop at Krogers, just like I don't buy UAW made cars. Higher prices, lower quality
Typical union bashing. Giant Eagle and Meijer are not union and their prices are comprable to Kroger.

Walmart has "money losers" to get you into the store, check their prices as they are not the lowest. Are you suggesting that because Kroger is union that somehow their food is subpar? The prepackaged food items are all made at the same food factories.

Most cashiers are friendly, some are talkative with their co-workers, a few are the angry type who hates people and his job. These types of workers are found at all stores.

As far as pricing, no store has the "best" price for all items.
For example, a jar of baby food at WalMart is $0.56, at Kroger it is $.046. May not seem like a huge difference, but when you are buying 56 at a time, Walmart is $5.60 more expensive for the same items / brands. BUT Walmart is cheaper than Kroger for a bag of Oreos ($2.25 vs $4.50).

Most people I know shop at Kroger, Giant Eagle, Meijer and WalMart for all their grocery needs. Grocery shopping is all a game, and if you play it right you can save big $$$ no matter where you choose.
Whatever

Grove City, OH

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#19
Nov 13, 2010
 
gokeefe wrote:
<quoted text>
If you want a truly icky shopping experience, stay away from Cub Foods. I don't think they have any here, but there are several in the Dayton area. They're dirty, filthy, never have anything clearly priced, and they come across as a warehouse sized Aldi.
In the 90's is when Cub Foods left the Columbus Market.

I don't shop much at Aldi's but I will say, my favorite aspect of shopping there is there are not carts in the parking lot. I wish the others stores would have a similar concept as I am tired of the lazy bums who can't possibly walk two car spots over to properly put their cart away. Make 'em pay a quarter for the privelege of a cart.
crupan

Springboro, OH

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#20
Nov 13, 2010
 
gokeefe wrote:
<quoted text>
I think that's true as well. I've been all over the south, but do know that in Lexington Piggly Wigglies and Winn Dixies seem to dominate. They are dumps compared to Kroger. So are the Publix in Florida.
If you want a truly icky shopping experience, stay away from Cub Foods. I don't think they have any here, but there are several in the Dayton area. They're dirty, filthy, never have anything clearly priced, and they come across as a warehouse sized Aldi. The owners of DLM invested in them. Have always wondered about the sanity of that -- while Cub drags 'em in with really cheap prices, the stores are totally ghetto and there is NO customer service.
I buy a lot of store brands. Haven't noticed anything go keep me from buying the Topco brand. I'm just a cheap **** in that regard. There's stuff that just isn't worth paying a premium for and I'm a cheap **** with certain things. I'll pay for better, fresher produce and good meats but when it comes to crap like dishwasher detergent, the store brands are usually just as good just a lot cheaper.
Cub Foods was in the CMH market in the late 80's -early 90's but didn't last. One thing nice about Meijer, Kroger and GEagle is that they do give back to the community. THis Aldi rage is perplexing since that they are just a store of somewhat fancier store brand merchandise. The prices of their national brands rarely beat the rest. Plus Aldi is not an American co.
Enzyte Bob

Reynoldsburg, OH

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#21
Nov 13, 2010
 
Whatever wrote:
<quoted text>
Typical union bashing. Giant Eagle and Meijer are not union and their prices are comprable to Kroger.
Meijer is a union store.
Mr Dillon

Marengo, OH

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#22
Nov 13, 2010
 
KnotStandingStill wrote:
I've got a hint for you Mr Dillon; QUIT GOUGING YOUR CUSTOMERS!!!!
The profit mark-up on food is already horrendous, but Krogers and Giant Eagle are the WORST of the worst offenders!
A pound of bacon is over $6!!!??? the same brand name (Oscar-Mayer) product is 50% less at Wal-Mart. There is NO justification for that kind of greed.
Coffee creamer is over 50 cents per OUNCE??? WHY!?
Our favorite brand of rice is over $8 for 21 freaking ounces????
This is no longer market-driven pricing, it is corporate greed run amok!
Shop somewhere else

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