JC Penney's new strategy: Is it trans...

JC Penney's new strategy: Is it translating for shoppers?

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Biff

Elk Grove, CA

#1 Feb 27, 2012
Interesting blog post by a very bright woman about JC Penney, their new advertising look, and whether it's working. Hint: Maybe not. http://nowthislife.blogspot.com/
Betty

Buffalo, NY

#2 Mar 2, 2012
People keep forgetting that the new 'transformation' just started three weeks ago... and there are many more elements to it than customers even know about yet....

the department store legacy wasn't built overnight and its not going to effectively change overnight either. I think when all the pieces of jcp's transformation are complete, customers will be more excited than ever to visit stores.
Rhia

United States

#3 Mar 5, 2012
The new strategy will fail because the new CEO is a narcissistic ex-Apple idiot. My local JCP has been completely empty the few times I have ventured forth since the 'transformation'. No more sales, coupons or REAL discounts. I don't need a shopping "experience." I demand excellent merchandise at good prices. That's why I now shop at Target, TJ Maxx and Marshalls.
Betty

Buffalo, NY

#4 Mar 5, 2012
The last time I visited jcpenney they had $2 misses, childrens, and men's clothing... and a few weeks back, they had all winter coats (leather, wool, and name brand) at $20.... I would say that this is "excellent merchandise at a good price".

Everyone is discrediting Ron Johnson for being an "apple" guy - the majority of them don't realize that before apple he helped Target transform into a hip and modern clothing/goods retailer. Sales and coupons are gimmicks... no one is willing to pay $45 for a button up shirt, but slap a "40% off" sale sign plus a coupon for 15% off on it and suddenly its a good deal... why not just offer that shirt at $22 to begin with, no need for a sale or coupon... thats what jcpenney is doing. Its getting the shoppers out of the mindset that coupons and sales are the only time to shop.(How many times do stores like Wal-Mart, Target, or even TJ Maxx offer big sales and "public coupons"?)
Sharp2012

Jacksonville, FL

#5 Apr 17, 2012
My only comment is if that's what customers like why change it??? We are a coupon society. We love sales!!! Why change it now?
Betty wrote:
The last time I visited jcpenney they had $2 misses, childrens, and men's clothing... and a few weeks back, they had all winter coats (leather, wool, and name brand) at $20.... I would say that this is "excellent merchandise at a good price".
Everyone is discrediting Ron Johnson for being an "apple" guy - the majority of them don't realize that before apple he helped Target transform into a hip and modern clothing/goods retailer. Sales and coupons are gimmicks... no one is willing to pay $45 for a button up shirt, but slap a "40% off" sale sign plus a coupon for 15% off on it and suddenly its a good deal... why not just offer that shirt at $22 to begin with, no need for a sale or coupon... thats what jcpenney is doing. Its getting the shoppers out of the mindset that coupons and sales are the only time to shop.(How many times do stores like Wal-Mart, Target, or even TJ Maxx offer big sales and "public coupons"?)
Bill

Dayton, OH

#6 Apr 17, 2012
The message the new CEO is putting out there for shoplifters and thieves is come visit JCP and take our money and merchandise we welcome you with open arms. I travel a lot and have stopped in to several of the JC Penney's and watched first hand someone come in steal some jeans at one end of the store take them to the other end of the store and get money for them. When I told the cashier what I saw I was told because of the many happy returns policy they have to process the return and give the thief money. If they do not it is grounds for immediate termination.

That sends an open message to people to come to JCP and they will give you free money. I like the that idea a lot!!! With the many happy returns policy they have now I am finding I can return many of my OLD clothes and receive money back. I like the new policy of free money!! I feel bad for the people who work their and watch everyday how this is cutting into their paycheck but like it for me...
shawnVa

Spotsylvania, VA

#7 Apr 22, 2012
Sharp2012 wrote:
My only comment is if that's what customers like why change it??? We are a coupon society. We love sales!!! Why change it now?
<quoted text>
how many times have you bought something at 50% off and then next week it became 60%? or you go to Jcpenney on a tuesday and buy a shirt for $25.99, knowing that its on sale saturday for $21.99, But your out of town sat. so you miss out!! they just make it an even 21 and keep it there. Another person says the store looks empty, its not empty its just more shoppable. its a good thing, its just hard getting used to, even more, if your an employee, its a headache!! lots of changes to get used to, but in the end it should work, buit the question is, how long will it take before it starts to work.
ChristineOG5

Lancaster, PA

#8 May 14, 2012
It is incomprehensible and despicable how J C Penney has systematically removed upper-level management people without offering retirement plans and a fair settlement. I am APPALLED at the cruely with which the axe came down on so many long-term good employees. I can only hope there is some kind of financial retribution for those let go unfairly. It is a travesty of human compassion. ELLEN DEGENERES SHOULD BE ASHAMED TO REPRESENT JCPENNEY
ChristineOG5

Lancaster, PA

#9 May 14, 2012
ELLEN DEGENERES, WHERE ARE YOU? YOU MUST KNOW WHAT IS HAPPENING TO DESTROY THE FINANCIAL SECURITY OF SO MANY LOYAL, HARDWORKING EMPLOYEES WHO WERE SUMMARILY LAID OFF WITHOUT BENEFIT OF RETIREMENT. SHAME, SHAME, SHAME on JCPENNEY AND ELLEN DEGENERES!!!!!!!!
ChristineOG5

Lancaster, PA

#10 May 14, 2012
JCP is all smoke and mirrors created by Ron Johnson to fool us lowly associate in to thinking he is doing what is best....Yeah--what's best for the billionaire CEO and HIS bottom line. MY bottom line is wsay below poverty level as it is, and JCP is trying to work us to death b y restricting the number of floor support associates so the cashiers have to do the work of three or four people. I hate it. Ron Johnson, share the wealth or go to hell
Cathy

West Lafayette, IN

#11 May 14, 2012
ChristineOG5 wrote:
It is incomprehensible and despicable how J C Penney has systematically removed upper-level management people without offering retirement plans and a fair settlement. I am APPALLED at the cruely with which the axe came down on so many long-term good employees. I can only hope there is some kind of financial retribution for those let go unfairly. It is a travesty of human compassion. ELLEN DEGENERES SHOULD BE ASHAMED TO REPRESENT JCPENNEY
I totally agree!!
jcp employee

Indianapolis, IN

#12 May 15, 2012
ChristineOG5 wrote:
It is incomprehensible and despicable how J C Penney has systematically removed upper-level management people without offering retirement plans and a fair settlement. I am APPALLED at the cruely with which the axe came down on so many long-term good employees. I can only hope there is some kind of financial retribution for those let go unfairly. It is a travesty of human compassion. ELLEN DEGENERES SHOULD BE ASHAMED TO REPRESENT JCPENNEY
As an 8 year employee as a cashier, I whole heartedly agree with this post. Morale is way down, they are hiring people to replace all the managers and supervisors let go at reduced salaries. The happy returns is a joke, people are cleaning out their closets and bring 5 yr old stained clothes in. Our store is half as crowded as before. Customers hate the new strategy and know the employees are unhappy. In what world is a any CEO worth $53 million? They gave the outgoing CEO $39 million to leave. I hope you enjoy your money Ron, knowing you have devestated so many long time employees.
ChristineOG5

Lancaster, PA

#13 May 16, 2012
Bill wrote:
The message the new CEO is putting out there for shoplifters and thieves is come visit JCP and take our money and merchandise we welcome you with open arms. I travel a lot and have stopped in to several of the JC Penney's and watched first hand someone come in steal some jeans at one end of the store take them to the other end of the store and get money for them. When I told the cashier what I saw I was told because of the many happy returns policy they have to process the return and give the thief money. If they do not it is grounds for immediate termination.
That sends an open message to people to come to JCP and they will give you free money. I like the that idea a lot!!! With the many happy returns policy they have now I am finding I can return many of my OLD clothes and receive money back. I like the new policy of free money!! I feel bad for the people who work their and watch everyday how this is cutting into their paycheck but like it for me...
I LOVE this post! It says exactly what we employees say every day, but it's funny the way it is stated. We also see that people can walk in and steal at will to their heart's content (partially because there are not enough employees scheduled to be there and see what's going on)and then walk out the door with free stuff--FUN!!-- or with the gift card they can come spend any time they feel like it. And yes, we are starting to see the disgusting used clothing return to us with appalling regularity. We don't particularly enjoy handling the stained, smelly and most likely bacteria-infused articles of clothing everyone and his brother is finished with. There is no consideration on the part of the CEO for those of us who have to put up with this disgusting situation. And any customer can take any number of items into the dressing rooms, which means that all day every day, and often after our shift was supposed to end, we are dragging mountains of now-rumpled, sometimes ripped clothing back out to be re-hung or folded. WE ARE EXHAUSTED AND FRUSTRATED beyond measure.
walker

Escondido, CA

#14 May 18, 2012
Betty wrote:
The last time I visited jcpenney they had $2 misses, childrens, and men's clothing... and a few weeks back, they had all winter coats (leather, wool, and name brand) at $20.... I would say that this is "excellent merchandise at a good price".
Everyone is discrediting Ron Johnson for being an "apple" guy - the majority of them don't realize that before apple he helped Target transform into a hip and modern clothing/goods retailer. Sales and coupons are gimmicks... no one is willing to pay $45 for a button up shirt, but slap a "40% off" sale sign plus a coupon for 15% off on it and suddenly its a good deal... why not just offer that shirt at $22 to begin with, no need for a sale or coupon... thats what jcpenney is doing. Its getting the shoppers out of the mindset that coupons and sales are the only time to shop.(How many times do stores like Wal-Mart, Target, or even TJ Maxx offer big sales and "public coupons"?)
I guess you were 'lucky' many, many stores had none of the leftovers that you managed to get at a low price. Target has been offering coupons on products for a while now, I guess you missed that? Coupons drive sales that's why smart retailers issue them.
jcp vetran

Kenton, OH

#15 May 18, 2012
jcp employee wrote:
<quoted text> As an 8 year employee as a cashier, I whole heartedly agree with this post. Morale is way down, they are hiring people to replace all the managers and supervisors let go at reduced salaries. The happy returns is a joke, people are cleaning out their closets and bring 5 yr old stained clothes in. Our store is half as crowded as before. Customers hate the new strategy and know the employees are unhappy. In what world is a any CEO worth $53 million? They gave the outgoing CEO $39 million to leave. I hope you enjoy your money Ron, knowing you have devestated so many long time employees.
Since you've only worked for the company for 8 years, you would not know that the currant return policy is what the return policy was since the beginning of JCP. We have just gone back to the old policy of making the customer happy. Yes there are people that are going to abuse the policy, the same people that abused the coupon policy and insisted we do six transactions so they can use six coupons instead of the one they were entitled to. I know that all of the supervisors that left our store did so by their choice. They were offered good packages. They were not forced out.
As for the staffing on the sales floor, we actually have more people working the floor and more support people than we had last year. Our customer service scores have gone way up. Don't know what the problem is in your stores.
kaley

Carson, CA

#16 May 18, 2012
jcp vetran wrote:
<quoted text>
Since you've only worked for the company for 8 years, you would not know that the currant return policy is what the return policy was since the beginning of JCP. We have just gone back to the old policy of making the customer happy. Yes there are people that are going to abuse the policy, the same people that abused the coupon policy and insisted we do six transactions so they can use six coupons instead of the one they were entitled to. I know that all of the supervisors that left our store did so by their choice. They were offered good packages. They were not forced out.
As for the staffing on the sales floor, we actually have more people working the floor and more support people than we had last year. Our customer service scores have gone way up. Don't know what the problem is in your stores.
Your store must be one of the lucky one that is doing well. First time read a comment like this. The stores around my area are slow and don't have as many people working the floor.
Stephanie Hebard

Lake Worth, FL

#17 May 19, 2012
I totally agree with this employee. I was a salon employee for 8 years. The SALONS have changed so much... they all are having a walk out. Talk about dragging this out a slow death. I lucky enough saw it all coming and found a very nice salon down the road and rented a station. Taking the 60,000 plus a year I bring in with me. Can u please comment on the "budgeting meeting" you marked all our books off for in April and handed out a "voulintary" look into our OWN debts. I was apauled!! Who in the heck do u think u are asking me to bring in my mortgage or car note.. even my credit card debt??? Oh... Im sorry.. then the economist was to show us how to save money and live on the HUGE paycut u just handed us with a messly hourly rate. R u freaking kidding me?? My bills didn't go down. And for me to take atleast a 15,000 a year pay cut u must me doing drugs! And as for the managers being "opted out" is a joke. Really 24 years in a company and u give them unitl the 19th for employeemnet. So very nice of you. The best thing I ever did was leave before it got this bad. Shame on you... and this company. I hope it goes to hell.. as the looks of it the stocks fell. Surprise.. I took that with me too. The load has been lifted and I have 95% of my clients. As well as the other stylists who have left and in the process of leaving. Im sure James Cash Penney is rolling over in his grave. I sleep with a clear conscious. Do you?? Making twice as much in my pocket then I ever did with you. Maybe we should all get together about the "lunches" we were told to clock out for and still stood behind the chair and never ate because we were too booked. Hmmm something to think about. Any others stylist.. feel free to contact me. [email protected] ps the prices haven't changed. You know are paying for a partial with 4 or more foils and 8 or more is considered a FULL highlight. Smoke Screen.... dont buy all the DEALS. Its a joke.

Since: May 12

United States

#18 May 19, 2012
ChristineOG5 wrote:
JCP is all smoke and mirrors created by Ron Johnson to fool us lowly associate in to thinking he is doing what is best....Yeah--what's best for the billionaire CEO and HIS bottom line. MY bottom line is wsay below poverty level as it is, and JCP is trying to work us to death b y restricting the number of floor support associates so the cashiers have to do the work of three or four people. I hate it. Ron Johnson, share the wealth or go to hell
Amen I work in the salon n now he is taking our commission on hair n retail.do u think I give a damn about selling there retail or anything else

Since: May 12

United States

#19 May 19, 2012
Stephanie Hebard wrote:
I totally agree with this employee. I was a salon employee for 8 years. The SALONS have changed so much... they all are having a walk out. Talk about dragging this out a slow death. I lucky enough saw it all coming and found a very nice salon down the road and rented a station. Taking the 60,000 plus a year I bring in with me. Can u please comment on the "budgeting meeting" you marked all our books off for in April and handed out a "voulintary" look into our OWN debts. I was apauled!! Who in the heck do u think u are asking me to bring in my mortgage or car note.. even my credit card debt??? Oh... Im sorry.. then the economist was to show us how to save money and live on the HUGE paycut u just handed us with a messly hourly rate. R u freaking kidding me?? My bills didn't go down. And for me to take atleast a 15,000 a year pay cut u must me doing drugs! And as for the managers being "opted out" is a joke. Really 24 years in a company and u give them unitl the 19th for employeemnet. So very nice of you. The best thing I ever did was leave before it got this bad. Shame on you... and this company. I hope it goes to hell.. as the looks of it the stocks fell. Surprise.. I took that with me too. The load has been lifted and I have 95% of my clients. As well as the other stylists who have left and in the process of leaving. Im sure James Cash Penney is rolling over in his grave. I sleep with a clear conscious. Do you?? Making twice as much in my pocket then I ever did with you. Maybe we should all get together about the "lunches" we were told to clock out for and still stood behind the chair and never ate because we were too booked. Hmmm something to think about. Any others stylist.. feel free to contact me. [email protected] ps the prices haven't changed. You know are paying for a partial with 4 or more foils and 8 or more is considered a FULL highlight. Smoke Screen.... dont buy all the DEALS. Its a joke.
Lucky you for getting out before hand this place is a joke and is going to the dog.this hourly bs has made me loose $500 a month we are paying for his 53 million dollar luxury life.remember all dogs have there day
angry

Tucson, AZ

#20 May 20, 2012
you think the supervisors left by choice you are delusional, and we did not recieve good packages just a bribe no to sue.
jcp vetran wrote:
<quoted text>
Since you've only worked for the company for 8 years, you would not know that the currant return policy is what the return policy was since the beginning of JCP. We have just gone back to the old policy of making the customer happy. Yes there are people that are going to abuse the policy, the same people that abused the coupon policy and insisted we do six transactions so they can use six coupons instead of the one they were entitled to. I know that all of the supervisors that left our store did so by their choice. They were offered good packages. They were not forced out.
As for the staffing on the sales floor, we actually have more people working the floor and more support people than we had last year. Our customer service scores have gone way up. Don't know what the problem is in your stores.

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