J.C. Penney Faces Balancing Act in Keeping Core Customers, Getting New Ones

Mar 13, 2013 Full story: Fox News

J.C. Penney Co. recognizes it has alienated key customers with its transformation program and plans to win them back while adding new ones, the retailer's chief financial officer said.

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bob haller

Pittsburgh, PA

#2 Mar 13, 2013
ron FIRED the core customers, most will likely never return.

The time to keep core customers was before ron tried these crackpot ideas on the entire chain. without testing.....
Sharlene Sottile

Duncansville, PA

#3 Mar 18, 2013
The core customers we used to have are long gone. Most have moved on to Macy's or khol's. They have been alienated. The new styles are not for them. They are geared toward the younger generation. The ones who don't have expendable income. Women love their coupons! I think the women of America had the final say.
No coupons-No JCP.

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