Intelligence : Can Joe Fresh Save JCP...

Intelligence : Can Joe Fresh Save JCPenney? Early Online Sales Offer Clues

There are 8 comments on the Racked story from Mar 13, 2013, titled Intelligence : Can Joe Fresh Save JCPenney? Early Online Sales Offer Clues. In it, Racked reports that:

The much anticipated Joe Fresh shop-in-shops are scheduled to roll out in 680+ JC Penney locations on Friday, and the struggling department store is really banking on a runaway hit.

Join the discussion below, or Read more at Racked.

Shopdealer

Great Neck, NY

#1 Mar 13, 2013
The joe fresh contains boring cloths line that was brought from the 70's and 80's look most looks like patterns from curtains and drapes. Clothes run smaller than usual and material looks cheap as it throughtout the store. Store discount coupon really isn't gonna save the store look like heading in direction to square one in the beginning to help gain lost profit. In general, the store sucks major.

Since: Mar 13

Oakley

#2 Mar 13, 2013
I just looked at the Joe Fresh brand that JCP are going to launch end of this week. It reminded me of the cheap things I used to see at my local flea market I admit they are less money but it just goes to show how frantic Ron is to make amends with the customer. I am not sure this is the way to do it. :(
bob haller

Pittsburgh, PA

#3 Mar 13, 2013
Even if joe fresh helps sales, the overall rash of JCP sales volume will likely hurt more companies signing on for a store within a store.

Few will want to be associated with failure.....
FixerUpperPHX

Phoenix, AZ

#4 Mar 13, 2013
Ok, so let's say JCP launches an Apple store inside every JCP... I think we all would agree this would be so beneficial to Our Company and a positive spin on Traffic, ROI, Gains, etc...

But to think Let's say it was just a phone carrier (something that got customers connected with the new libby program, emailed receipts, and online shopping)

More importantly would Ron go against Apple in any way I'd it meant making up for his losses
Another strike

Hampton, VA

#5 Mar 14, 2013
UKlass wrote:
I just looked at the Joe Fresh brand that JCP are going to launch end of this week. It reminded me of the cheap things I used to see at my local flea market I admit they are less money but it just goes to show how frantic Ron is to make amends with the customer. I am not sure this is the way to do it.:(
Yeah, Joe Fresh is a Canadian band, and not that good, it isn't going to do well in the US.
Canadian brands never have done well here, but Ron isn't one to test anything, he just needs to fill his flea market, er, store.

The stuff is cheap looking, Walmart looks better. Walmart stuff at least holds up, only place I could get affordable heavy duty boot socks, hey I needed about a dozen. That Joe Fresh stuff, couple of washes will look like a wipe rag.
Another strike

Hampton, VA

#6 Mar 14, 2013
Here you go, Joe Fresh, "The line is available at over 300 Canadian supermarkets and superstores, in addition to a number of stand-alone locations". A design to compete, under sale Walmart who is moving into Canada."

http://www.canada.com/story_print.html...

Basically Joe Fresh is an in-house brand for a Canadian Walmart like store.

Ron is amazing isn't he, JCP is just a hype machine. You can not use cell phone, tablet, computer dazzle to sell cheaply made clothing in bright light.
mad9168

Saint Paul, MN

#7 Mar 15, 2013
I grew up with J.C. Penny's here in TX ,they use to be known for there family values. Now it is JCP and innovators in cutting edge shopping. Doesn't matter how cute there video is trying to imply. JCP now is dying because they took the new direction of fashion the game changer, really you think that will save them. This is America and people are just barely coming out of the economic turmoil and it is about family's on a budget, people are becoming more aware of buying goods made in the USA and eco-friendly products. If the image of a new innovative store make you think they support family values well think again. Why should anyone shop there. Looks like an assembly line of mass produced merchandise. How about the concept of merchandise made in the USA by Americans in need of jobs and oppurtunities. How about fresh new American desginers for men & women clothing or great handbags made by USA, or eco friendly bags and merchandise made here. How about bringing back stores that look like families are welcome and bringing back some old fashion values instead of trying to keep up with the Johnsons, bring in new ideas & concepts but keep it real. If I want fashion I can go to Macy's, Nordstrom and of course there is always Marshall's and TJ. Maxx to be a fashionista for we try to find bargains not wannabe innovator stores that look like assembly lines.
Anony mouse

Lexington, MA

#8 Mar 15, 2013
http://racked.com/archives/2013/02/28/jc-penn...

AND NOW THIS...bwaahaha! Too little too late? Sales have been good (well a little better) since the coupon came out & St Johns Bay started reappearing. I predict that as soon as the coupons expire, so will our sales gains. Are we getting a bit desperate Ronny Boy?

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