The Reasons Behind Chevrolet's Global Marketing Pitch
Can Chevrolet be the first automotive brand with a truly global marketing campaign? General Motors ' chief marketing officer Joel Ewanick thinks so, which is one reason he recently decided to award the worldwide Chevy account to Commonwealth, a newly created joint venture between Goodby, Silverstein & Partners and McCann Erickson Worldwide.
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#1 Apr 11, 2012
...yes it can...eh...(+)...yada u u...shalom
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