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Forrester Research

Sponsored blogs come under fire

Full story: Chicago Tribune

Corporate sponsorship is commonplace on the radio, behind celebrity endorsements and in professional sporting events.

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BL Ochman

New York, NY

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#1
Mar 26, 2009
 
The last paragraph sums up the situation well. People keep reading bloggers and Tweeple who have gained their trust. Blow that trust and readers walk away.
The only people who categorically reject the idea of sponsored content are trust fund babies and other people who don't need to earn a living.
B.L. Ochman
What's Next Blog
http://whatsnextblog.com
http://www.twitter.com/whatsnext
Izea is sleazy

Chicago, IL

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#2
Mar 27, 2009
 
To be clear for all readers: What Izea does is not considered acceptable in any way by people in the marketing business. No honest marketer should work with them. Please don't think that because they were mentioned in this article that anyone supports what they do.
rvrctyrdnk

Canby, OR

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#3
Mar 27, 2009
 
Now how about a story on the paid right wing chat room bloggers and talk show callers.
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