Satellite, cable fight for customers in stores

Full story: Reuters
By Yinka AdegokeNEW YORK - Cable and satellite television providers will fight for upscale subscribers on a new battlefront this holiday season: The local electronics shop.Pricey flat-screen, high-definition ... Full Story
Edward Naso

Monroe, NC

#1 Nov 22, 2006
Customers need to be informed about cost comparisons between cable and satellite service providers and explain what equipment is necessary to buy to acheive high definition results in both formats. This could more easily be handled by preparing a handout sheet providing this information so sales people need not have to repeat the same information to every customer. It could be headed as follows : Now that you have selected a flat panel TV you need to review the following information to help you in selecting a Video Provider.

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