Judged:
1
The 18% drop in volume will only get larger. AMEX decided to pull back on credit by using the following strategy. Instead of blaming the economy for the need to make changes to their clients accounts they decided to use the philosophy, of blaming the consumers. Most people received reductions in credit lines or closed accounts with a statement that this decision was based upon information from "your" credit report. In most cases, people credit scores have not been affected, and they basically blanketed everyone.
They have caused tons of bad will, which will cause an exodus similar to that of Sprint PCS. Most people have an option, especially the ones with good credit.(you know the old adage, do a good job and people will tell 2 people. Do a bad job, and they will tell 50).
This 18% drop will increase and all the good card members will leave, and they will be left with the bad debtors. I for myself moved my primary monthly expenses to a discover card that was thrilled for the business and treated me like a desired customer.
I spent 140,000 for the past 4 years with AMEX, and I am glad to speak with my wallet..
As far as investment goes, be very careful investing in this company..
If they treat their best customers like this, they are going to be in a lot of trouble. I have 4 family members who also used this as a primary card, and I have influenced them to make the change..
I believe this will happen across the board.. Kenneth Chenault, should be replaced. He has made the huge mistake of over reacting, and he will be the down fall of this once great company.
The 50% drop in profits for this quarter is just the beginning. If the government did not change the bookeeping rules for mark to market accounting, it would have been much uglier. Don't be fooled by the rhetoric..




