Barnes & Noble offers 30 free e-books to switch to Nook -- that's one expensive carrot

Jul 1, 2011 Full story: Engadget

It seems dangling deals to lure consumers away from competitors is all the rage these days, and Barnes & Noble has jumped on the make-the-switch bandwagon, offering $315 worth of e-books to prospective buyers of its Nook e-reader. Starting today, when owners of those other devices tote their current e-readers into a Barnes & Noble store and buy ...

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Ostwald, France

#1 Jul 9, 2011
Great idea !! Let the clash of the Titans begin!!

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