Barnes and noble
concerned reader

Appleton, WI

#1 Feb 8, 2012
Barnes and noble will soon go the way of Borders. At the time Borders bookstores were around, Barnes and Noble had someone to keep their eye on. They made decision that made them more appealing the Borders. Once Borders was gone however, Barnes and Noble did not put the focus back to their customers. Their memberships are automatic renew. Their online service is considerably cheaper then going into the store. Their e-books are competitively priced. So what happens to the physical bookstore? This is a digital age, but what is my incentive to go into the actual store at all? So i can pay a much higher price for an actual book? The employees have always been very friendly and knowledgeable. I have no problem with them. my issue is the company itself. Their discount on a membership even went down to 10% from 20%. Please someone tell me what incentive i have to go into a Barnes and Noble store. If something is not done quick to greet the customer back into the store then Barnes and Noble will be nothing but an online book store with mediocre customer support for their e-readers. People will say " Remember that book store that used to take care of their customers but went out of business?" and people will answer " Which one? Borders or Barnes and Noble?". I would hate to see the store go but on its current track I give it three years tops. If they would lower the prices of the books in the store, at least have a customer appreciation month with added discounts, and give me a reason to go out and walk through a store and not cringe at a $30 book, then I could see putting my faith back into Barnes and Noble. But until then I will wait for their fall and then go buy the books I wanted at 90% off so they can at least make something before the go out of business. Please remember the customer. Without me you wouldn't be here. Look out for me and not the bottom line.

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