It's a fad. It's something neat and new, but eventually people will tire of the limited selection, lack of human interaction,and sneaky late fee charges. If you don't load it back in right, you pay for it. It don't accept certain cards. It can't tell you if such and such is a good movie or recommend something you overlooked, based on knowing your viewing preferences as a customer. It is also contributing to higher unemployment rates as it steals jobs from real human beings. Don't be a sucker. Support your local economy by renting at a local video store. Stop sending your jobs and your revenue to some far off, uncaring machine corporation.