J.C. Penney rings up 25% of store sales via mobile devices

Mar 7, 2013 Full story: Internet Retailer 18

One-quarter of all J.C. Penney Co. Inc. store sales are coming through mobile point-of-sale devices, and all store associates will have handheld iPod Touch devices by the end of this month, CEO Ron Johnson told Wall Street analysts last week on the chain retailer's year-end earnings call.

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Bystander

Wiggins, MS

#1 Mar 7, 2013
The high percentage could be due to the directive that came directly from Ron Johnson stating that associates would use the Ipad to made a majority of their sales. He wants to phase out the registers, and being an old Apple freak, you send them a directive.
UKlassie

Oakley, CA

#2 Mar 7, 2013
Its great when the connection is going well, not so great when you get half way through a transaction and the connection drops. Its embarrassing, and needless to say the customer can get frustrated. One lady decided not to take her purchases after the connection dropped twice. So much for technology.
Exhausted

Staten Island, NY

#3 Mar 7, 2013
The iPod in the photo is not the one at JCP. Associates don't have a printer on the device, and must run to the register anyway if they can't convince the customer to accept an emailed receipt. The customer almost always wants a printed receipt so this is a huge problem.
Gary

Knoxville, TN

#5 Mar 8, 2013
Why would you want to walk from store to store with a bag of merchandise and no receipt. So Stupid.
FormerJCP

San Antonio, TX

#6 Mar 8, 2013
Gary wrote:
Why would you want to walk from store to store with a bag of merchandise and no receipt. So Stupid.
Last week I was at one of the stores with all the registers at the front. They rang me up using a Libby (iPod)when there was a perfectly good register right there! It took twice as long. Ridiculous...
Ron the say at home CEO

Newport News, VA

#7 Mar 8, 2013
Why is this so revolutionary? Once the novelty, hype wears off, the wifi drops 2-3 times, so, much ado about nothing. Ron is a magician, he keeps you busy with diversions. Once Ron has burned thru the rest of JCP's money, this year, JCP will be a distance poor cousin to Roses. He will blame the customer, CEOs who have this very heavy handed, top down to lower-level-top management, anyone beflow this is consider replaceable cannon fodder, will blame those they considered cannon fodder for their failures, in Ron's case this includes the customers. Reading that Macy's trial, his back peddling on his use of "words" in his emails tells you very well what Ron is made of.
John

Stockton, CA

#8 Mar 8, 2013
I read all the previous comments.I could not agree more. This new "tool" is dumb. How could anyone think this is a good idea. The Prescott Az store just laid off today 3 outstanding employees. The cost of this new device cost I am sure a lot more than their wages,hard work and many years of service. What a kick in the rear.This upsets me so much I can not type another word.I am a loyal customer, but for how long. You better get someone in management soon that knows some common sense!!!
bob haller

Pittsburgh, PA

#9 Mar 8, 2013
John wrote:
I read all the previous comments.I could not agree more. This new "tool" is dumb. How could anyone think this is a good idea. The Prescott Az store just laid off today 3 outstanding employees. The cost of this new device cost I am sure a lot more than their wages,hard work and many years of service. What a kick in the rear.This upsets me so much I can not type another word.I am a loyal customer, but for how long. You better get someone in management soon that knows some common sense!!!
Just vote with your feet and wallet:) the faster sales sink the worse Ron looks:) Frankly I will never buy ANYTHING at JCP as long as he is the CEO. However he did have people counting devices installed in all JCP entryways, to count traffic and how many buy nothing. So I always walk thru JCP, say hi to a few remaining employees I knew when I bought all my clothes there, look at the empty stores you could bowl there and not disturb anyone. I count as a no sale.:)

Ron really needs to go!!
Happycat764

Oxnard, CA

#10 Mar 8, 2013
FormerJCP wrote:
<quoted text>
Last week I was at one of the stores with all the registers at the front. They rang me up using a Libby (iPod)when there was a perfectly good register right there! It took twice as long. Ridiculous...
Associates have been told to use the Libby as much as possible for credit transactions in order to get used to it. It also makes their store numbers look good. It's a cool idea but they rolled it out too quickly.
JCPENNY EMPLOYEE

Agoura Hills, CA

#11 Mar 9, 2013
The ipods are a disaster just like almost everything else this grinning fool has done.
Exhausted

Staten Island, NY

#12 Mar 10, 2013
FormerJCP wrote:
<quoted text>
Last week I was at one of the stores with all the registers at the front. They rang me up using a Libby (iPod)when there was a perfectly good register right there! It took twice as long. Ridiculous...
We are required to use the Libby for every transaction possible. We are also supposed to be 'out on the floor' and helping people there, but we never seem to be able to leave the registers as that is where customers are looking for us!
Jenney

Sycamore, IL

#13 Mar 12, 2013
At our store the manager INSISTS that we use the Libby (which is how they refer to the hand held check out) even though it takes longer and inconveniences the customer. The purpose of this machine, in case anybody hasn't figured it out yet, is so that JC Penney can dispense with even more employees by the end of this year.
Perhaps Ron Johnson could take a cut in pay and give up the corporate jet. The fact that so many long term employees have lost their necessary income and that so many more are still about to would hurt a little less if it wasn't for the fact that a man who has never put any time or effort into the co. wasn't making millions while heartlessly destroying so many lives.

Since: Mar 13

Tobyhanna, PA

#14 Mar 12, 2013
Apple stores don't even use them full time, what does that tell you?
pixie from portage

Pinckney, MI

#15 Mar 13, 2013
The libby usage will be as disasterous as last year's "no more sale" concept. Makes me wonder what the Board is thinking, and how long it will take for them to awaken. Although, it may be very well too late now. The millions going in to the renovating is not an even trade off for all of the employees who gave their life's work to the company, and were just dismissed because they earned a marginal paycheck. It's just plain chaios, and it should be stopped.
bob haller

Pittsburgh, PA

#16 Mar 13, 2013
Just what JCP needs, inconvincing what few customers they have by mandating the use of something that doesnt work well.

I have a friend with a small business who just converted to smart phone credit card acceptance, she reports its not reliable and drops transactions often.

RJ has no idea of what he is doing and worse how he is hurting business.

It probably doesnt matter, if the board allows another 6 months of his management all that will remain is liquidation:(
Dee

Oil City, PA

#17 Mar 13, 2013
FormerJCP wrote:
<quoted text>
Last week I was at one of the stores with all the registers at the front. They rang me up using a Libby (iPod)when there was a perfectly good register right there! It took twice as long. Ridiculous...
The Libby's are a waste....it does take twice as long, and customers, especially the older ones, do not like to sign with their finger. The amount of money spent on them is ridiculous. Ron really needed to give that more thought. Not having wasted money on those stupid things, could have saved our office associate's job. Good Job Ron !!! Don't try and fix things that aren't broken. He needs to go !!
Anony mouse

Lynn, MA

#18 Mar 15, 2013
The libbys are unreliable & we are under pressure by management to use them. I have days when the thing works seamlessly and other days when it loses wifi connection in the middle of transactions. WHAT THE HELL!? THIS IS NO WAY TO BUILD CUSTOMER CONFIDENCE! The number of transactions done by each employee on the libby is actually TRACKED by management. Presumably, this will factor into whether employees will be classified as "red," "yellow" or "green" when review time comes. Some of our older employees (& some who are a bit disabled) simply can't get the hang of those things. This is BLATANTLY unfair as many of those people are otherwise great with the customers. I know that other stores are starting to use similar devices but I will bet that their software has been better tested than ours. Oh, & our store is getting 10 more of these things this week--@ 150.00 a pop. Better to keep some good workers on a little longer than to waste $$ on this junk!
Texas and Cow Paddies

Newport News, VA

#19 Mar 15, 2013
Anony mouse wrote:
The libbys are unreliable & we are under pressure by management to use them. I have days when the thing works seamlessly and other days when it loses wifi connection in the middle of transactions. WHAT THE HELL!? THIS IS NO WAY TO BUILD CUSTOMER CONFIDENCE! The number of transactions done by each employee on the libby is actually TRACKED by management. Presumably, this will factor into whether employees will be classified as "red," "yellow" or "green" when review time comes. Some of our older employees (& some who are a bit disabled) simply can't get the hang of those things. This is BLATANTLY unfair as many of those people are otherwise great with the customers. I know that other stores are starting to use similar devices but I will bet that their software has been better tested than ours. Oh, & our store is getting 10 more of these things this week--@ 150.00 a pop. Better to keep some good workers on a little longer than to waste $$ on this junk!
Anony mouse wrote:
The libbys are unreliable & we are under pressure by management to use them. I have days when the thing works seamlessly and other days when it loses wifi connection in the middle of transactions. WHAT THE HELL!? THIS IS NO WAY TO BUILD CUSTOMER CONFIDENCE! The number of transactions done by each employee on the libby is actually TRACKED by management. Presumably, this will factor into whether employees will be classified as "red," "yellow" or "green" when review time comes. Some of our older employees (& some who are a bit disabled) simply can't get the hang of those things. This is BLATANTLY unfair as many of those people are otherwise great with the customers. I know that other stores are starting to use similar devices but I will bet that their software has been better tested than ours. Oh, & our store is getting 10 more of these things this week--@ 150.00 a pop. Better to keep some good workers on a little longer than to waste $$ on this junk!
I worked in IT for 35 years, wifi is one of the most unreliable method I have every seen, don't even try to put in 2.4 Ghz security camers around it unless you like running around resetting things. In buildings we added this stuff we had to go about 25 feet, then install another acess point, elevators, white boards people putting up on a office wall, large fish aquarium (that is my favorite one), metal air ducts, even a room full of metal shelves in a library can interfere with the signal, fluorescent bulbs, someone using a microwave in a breakroom. Wifi rates do not drop slowly smoothlyincrementally when you lose "bars" it is in major blocks jumps you slow down by, ie. 5,10,15, so you can get some amazing slow speeds that make no sense.

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