Lubbock, TX loses an alternative radio voice
#1 Dec 23, 2008
88.1 broadcasted counterculture music and programming that MAYBE 5% of the Lubbock community enjoyed regularly. MAYBE 5%, probably not even that generous. But its failure was not due to its student employees or even the programming, it was the faculty advisors to the station. They neglected to utilize it as a tool for broad communications learning, allowing it to be run by an exclusive group of students who shaped it into something severely limited in scope and reach. Students of the counterculture ilk were the only ones regularly staffing the place, so that cut out a large majority of kids who may have otherwise wanted to use it as a learning tool. Their production was pitiful, their show prep was nonexistent, the technical skills and on-air presence of most DJs were laughable, the advertising, media buys, PSAs, etc were ineffective, and I would bet there wasn't a student there who was even marginally trained in the technical operation of the station itself - ALL valuable skills and training that could have been TAUGHT had the advisors recognized the value in such education, the value the station presented students. Additionally, 88.1 rarely got involved in huge parts of campus life like regular or intramural sports, fraternities and sororities or other popular events. They also didn't actively support a broad scope of local musicians to any recognizable degree unless they passed the quirk test, which was formulated on how weird their music was - ie, how bad it was and how few people they could attract to shows. Same with the Lubbock music scene in general. They never did anything to get greater Lubbock's support, and now they're bewildered that nobody cares it's gone.
I do feel for the students who loved working there and consider their experiences valuable. They shouldn't have been deprived of the opportunity to learn; their advisors should have gotten canned instead. However, if I had taken over the station, I would have fired all the staff anyway.
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