Churches Get Religion on Marketing

Churches Get Religion on Marketing

There are 4 comments on the adage.com story from May 12, 2009, titled Churches Get Religion on Marketing. In it, adage.com reports that:

Marketing may or may not have played a role in American's increasingly fickle relationship with religion, but it's certainly playing one today as organized religions scramble to get consumers' attention.

Join the discussion below, or Read more at adage.com.

Light Sensitive

Massapequa, NY

#1 May 13, 2009
QUOTE - "Marketing is sort of a necessary evil. It's part of our culture at this point, and if faiths want to be part of the culture, they're going to have to do marketing, or they'll get lost in the conversation," Ms. Einstein said."

marketing - part of the culture. a culture based on consumption of goods and services...thats our culture!

if religion needs to be marketed, because its central messages are not enough - than the religion needs to be looked at, not the packaging. if the product is no good the packaging wont fix it.

and the fact that these church leaders view their religion as a product that is consumable, that they equate religion, and all that it encompasses, is like selling a new dust-cloth shows how twisted american (xtian) religion truly has become...

"Hey our new and improved religion can do things for you like no other! Throw out those old religions, stop going back to those old sin-cleansing systems - take ours for a spin and wash those sins away. And for a limited time, our first 30 customers will get a free Grace trial period - call now!"

Since: Nov 07

Chicago, IL

#2 May 13, 2009
Light Sensitive wrote:
QUOTE - "Marketing is sort of a necessary evil. It's part of our culture at this point, and if faiths want to be part of the culture, they're going to have to do marketing, or they'll get lost in the conversation," Ms. Einstein said."
marketing - part of the culture. a culture based on consumption of goods and services...thats our culture!
if religion needs to be marketed, because its central messages are not enough - than the religion needs to be looked at, not the packaging. if the product is no good the packaging wont fix it.
and the fact that these church leaders view their religion as a product that is consumable, that they equate religion, and all that it encompasses, is like selling a new dust-cloth shows how twisted american (xtian) religion truly has become...
"Hey our new and improved religion can do things for you like no other! Throw out those old religions, stop going back to those old sin-cleansing systems - take ours for a spin and wash those sins away. And for a limited time, our first 30 customers will get a free Grace trial period - call now!"
Indeed, while I am a Christian, my own eyes were opened by looking at the ads in Pulpit News (a preacher's newspaper/magazine) offering business loans to churches.

Christianity is a path one attempts to follow in imitation of Christ, not a business that needs marketing.

“The Buybull is innerrrent.”

Since: Jun 08

King Of Prussia, PA

#3 May 17, 2009
Fundierai$ing!

“The Buybull is innerrrent.”

Since: Jun 08

King Of Prussia, PA

#4 May 18, 2009
McReligion!

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