Will edgier college marketing get a failing grade?
Drake University hoped a bold, blue "D+" on a direct-mail piece and its admissions website would grab the attention of high school kids inundated with same-old, same-old college recruitment material.
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#1 Sep 22, 2010
Colleges and Universities tend to be very apprehensive when it comes to doing something different with their marketing. Just look at any given university website. Most of them are basically interchangeable. The schools that understand enrollment marketing realize they have to blaze their own trail and develop their own hook. We wouldn't call this campaign "edgy", but we like that they are trying something different.@jasonbakker http://campusmediagroup.com/approach.html
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