Bill would turn down volume on TV ads

Bill would turn down volume on TV ads

There are 74 comments on the The York Daily Record story from Jun 10, 2009, titled Bill would turn down volume on TV ads. In it, The York Daily Record reports that:

Congress soon might mute screaming TV-ad announcers who press viewers to "buy now!" -- if broadcasters don't beat the lawmakers to the volume button.

Join the discussion below, or Read more at The York Daily Record.

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Lansdale, PA

#1 Jun 11, 2009
This is great news!! I've noticed the increased volume during commercials for years, very annoying!

United States

#2 Jun 11, 2009
It seems even louder when going from a show with Dolby Surround to a commercial without it. I'm all for this bill.

The next bill they need to come up with should address the repetition within the commercials.

Call 1-800-555-1212
that's 1-800-555-1212
Call Now!!!.....

Next, have those advertising the "commemorative" legal tender money, selling ONLY for face value, that the $20 face value is in Liberian Dollars. The US value is probably $1.57. It's indicated as such somewhere in the fine print which should both be in larger text and displayed for the duration of the commercial.

Finally, force the As Seen On TV people to show what they will charge for shipping and handling (er.. Postage and PROCESSING). No matter what they try to rename it to, it's still going to be an excessive charge the buyer is responsible for. They want you to call to find out what it is.

Then again, I rarely watch broadcast TV much anyway, save for a few DVR'd shows and Hulu webcasts.

Since: Jul 08

Frederick, MD

#3 Jun 11, 2009
TV Advertisements are SOO FREAKIN annoying!!

i litteraly sit with the controller in my hands because i am SO TIRED of being BLASTED out of my chair everytime a commercial comes on. I bene telling my wife i am goign to invent a "sound stabilizer" to keep the tv at a CONSTANT volume ...

i know such a device would sell like HOT CAKES
Ben Dover

Camp Hill, PA

#4 Jun 11, 2009
Shouldn't Congress worry about other issues more than the volume of stupid commercials?

Since: Jul 08

Frederick, MD

#5 Jun 11, 2009
One small victory at a time
Second the motion

Annapolis, MD

#6 Jun 11, 2009
The TV industry and the FCC have been in absolute denial for decades, claiming that there is no evidence that the commercials are louder.

Glad to see the Legislative branch step in where Executive fails to act.

Expect to see A LOT more of that sort of thing the next 3 1/2 years.

The only action in the White House is on "date nights"
Reality Check

Philadelphia, PA

#7 Jun 11, 2009
This used top be a regulation, but was rescinded back in the mid 90's. That never should have happened.

Indianapolis, IN

#8 Jun 11, 2009
The next thing they need to do is get the BALLS to vote for term limits to get fresh people in after two terms.

Stewartstown, PA

#9 Jun 11, 2009
Ben, This is exactly what the Congress should be doing. Focusing legislation on the small annoying things in life so that they won't have the time to screw up national things like the economy.

Portsmouth, VA

#10 Jun 11, 2009
This country was founded by a small group of people that set across a vast ocean and in doing so faced great danger and a slim chance of survival. Our independence was secured by people who risked everything against long odds. Our country then expanded over the next couple hundreds years by pioneers pushing West through wild, unexplored dangerous territory.

And now...we have a bill in Congress to deal with the VOLUME of TV commercials. My how far we have come. God help us.

Dallas, TX

#11 Jun 11, 2009
I guarantee you broadcasters do not want to upset their viewers and most of all they don't want to annoy viewers with overtly loud commercials.
The problem is not with decibel volume as this bill tries to address but with loudness compression. Compression ratio would be very difficult to regulate.

Broadcaster's number one priority is to get the viewer to sit in front of the TV for as long as possible, especially during the commercials, no one benefits from annoying viewers.
Poor Satire

Philadelphia, PA

#12 Jun 11, 2009
This really pi$$es me off. Just when I can hear COMMERCIALS, they want to cut back on the volume. TV sucks so bad that I sit there with remote in hand, and mute when regular programming comes one. Only listen to commercials. That's my day. Ain't that exciting.
As Strom Thurmond said: "Turn up the talkin' machine". Love that one. Those old bastards on the Supreme Court are so hard of hearing, they miss the majority of the proceedings.


#13 Jun 11, 2009
It is annoying. I always turn off the TV when it happens. I boycott any product whose commercials annoy me. If we all did that, Their sales would drop off. Maybe then they'd try not to piss us off. Hit them where it hurts.

Morton Grove, IL

#14 Jun 11, 2009
You mean congress might actually do something useful for a change??

“Ignorance should be painful”

Since: Aug 08

Location hidden

#15 Jun 11, 2009
It’s a mystery as to just how television and other media got trapped in the ongoing advertising model framework at all, as advertising has never been shown to be an effective tool in increasing product sales. At best, only about half of all advertising can be shown to have any positive effects on consumer behavior.

Maybe Congress should place more limits on advertising spots as well as on their volume.
In the U.S. there are no restrictions on the length or number of commercials allowed, except on children’s programming. The result has been an onslaught of ads that are annoying, loud and of questionable marketing value.

Unfortunately, the revenue stream produced by advertising has become so essential to underwriting TV production costs, that any paradigm shift would be difficult and meet with a lot of resistance.

Harrisburg, PA

#16 Jun 11, 2009
This is good news but as stated previously was done before.Our gutless legislater's can't leave there hands off whatever lobbiest money is floating
around town at the time and they change back and forth.What the hell makes these advertisers think
that turning up the volume will help sell a
product.Let me share a secret with you advertisers.
It just pisses us off and causes us not to buy
your dam product. We have all these bells and
whistles on our TV's except automatic volume
leveling that would keep it constant to what you have set. In this electronic age it should be
a simple thing to add to a TV.

United States

#17 Jun 11, 2009
Advertising companies should take a lesson from GEICO and make their commercials at a lower volume. I find myself turning up the volume to listen to that little lizard. :D

Stewartstown, PA

#18 Jun 11, 2009
They only commercials that bother me are the ones with Billy Mays.

I wish we could just block him instead.
Darn straight

Manchester, MI

#19 Jun 11, 2009
ecmlhr, you are right on about Billy Mays. I wonder if that obnoxious, loud-mouthed a-hole talks at that level when he's not trying to pitch something on tv. I wonder who would win the loudest tv personality award - him or Rachael Ray? Can you imagine them in the same room??
JG Hearingwell

Midland, MI

#20 Jun 11, 2009
Yes! The volume of TV commercials is a constant annoyance to me, so much so that I rarely watch commercials... I just mute them and wait for them to be over.

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