Walgreens gives beauty a Spectacular ...

Walgreens gives beauty a Spectacular platform

There are 12 comments on the Business Journal story from Apr 9, 2013, titled Walgreens gives beauty a Spectacular platform. In it, Business Journal reports that:

Walgreens smartly continues evolving into an appealing lifestyle emporium, the Deerfield, Ill.-based company is now unveiling a new ad campaign that colorfully draws attention to its expanding lineup of beauty products.

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Diane

Phoenix, AZ

#1 Apr 9, 2013
You can put a silk dress on a pig, but...

Since: Oct 12

Location hidden

#2 Apr 9, 2013
Well I am your Fairy Wag Mother. I can do wonders.

Since: Mar 12

Location hidden

#3 Apr 9, 2013
I thought it was "lipstick on a pig..."

I wonder how much the "giant 16,000-square-foot digital sign" above the Walgreens outlet at 1471 Broadway cost.

I saw the new commercial which features the balance rewards card at the bottom of the article. I see a few issues. The second lane with the tube is rarely used in limited experience working in pharmacies which have two lanes.

It is my opinion that customers associate the tube with banking and not with our pharmacy. This commercial might give customers the idea that they can earn points for prescriptions and redeem points in the same transaction - which they cannot do. The shot in which you can see that the first lane is empty makes you wonder why the "customer" in the commercial is in the second lane at all.

Just my opinion.

Since: Mar 12

Location hidden

#4 Apr 9, 2013
I forgot to mention that most of the customers who check out at the pharmacy tell me that they are saving the points "for a rainy day". I think the customers are more likely to redeem the points on things they already use daily or need to buy at that moment such as cold or allergy products.

Since: Mar 12

Location hidden

#5 Apr 9, 2013
I hope this commercial doesn't give customers the idea that if they pull into the second lane, they will actually get their prescription several seconds after the customer in the first lane has been helped and leaves or think that their prescriptions will fit into the canister.

I don't know if anything is in the bag. Maybe there is a 10 dram vial in it? Maybe a 20 dram vial? However, after you pulled the bag out of the canister, it would be wrinkled and not nearly as pristine as shown in the commercial.
Diane

Phoenix, AZ

#6 Apr 9, 2013
Maybe it is " lipstick on a pig "!!!
allknowing

United States

#7 Apr 9, 2013
Diane wrote:
You can put a silk dress on a pig, but...
Lol..exactly..and u can put some lipstick on those fat pigs that work there too but it ain't gonna change a thing.
allknowing

United States

#8 Apr 9, 2013
wagslavefornow wrote:
I thought it was "lipstick on a pig..."
I wonder how much the "giant 16,000-square-foot digital sign" above the Walgreens outlet at 1471 Broadway cost.
I saw the new commercial which features the balance rewards card at the bottom of the article. I see a few issues. The second lane with the tube is rarely used in limited experience working in pharmacies which have two lanes.
It is my opinion that customers associate the tube with banking and not with our pharmacy. This commercial might give customers the idea that they can earn points for prescriptions and redeem points in the same transaction - which they cannot do. The shot in which you can see that the first lane is empty makes you wonder why the "customer" in the commercial is in the second lane at all.
Just my opinion.
Funny. I thought same thing about showing car in 2nd drive thru.wasson must a been directing commercial. and why would you show a single car in 2nd spot when 1st is open.what idiot would opt for 2nd when could use 1st? Also wouldn't it had. made more sense to show both in use to make us look like we are busy with business?

Since: Apr 13

Location hidden

#9 Apr 9, 2013
Overly priced beauty/cosmetic items.

Since: Apr 13

Location hidden

#10 Apr 9, 2013
And my store manager won't let us sell front end items thru the canisters, like candy or snacks. But according to this commercial, we can!

Since: Mar 12

Location hidden

#11 Apr 10, 2013
The author of the article wrote that the sign was "recently" unveiled. I looked around the internet and found that the sign was unveiled on November 20, 2008 and companies can rent advertising time on the sign. From what I read in an article from 2008, paid advertising can be up to 30 minutes out of every hour. I don't know if that has changed.

In April 2010, Walgreens donated five days of use on the sign to the National Center for Learning Disabilities. The advertising spots ran four times an hour for 30 seconds for five consecutive days. Walgreens estimated that value of those spots to be "near $15,000".(See Crain's New York Business website for more information.)

See more at http://www.walgreenstimessquare.com/

Since: Mar 12

Location hidden

#12 Apr 24, 2013
The other saying is "You can't make a silk purse out of a sow's ear."

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