Oat Flakes gone but not forgotten

Oat Flakes gone but not forgotten

There are 174 comments on the Asbury Park Press Online story from Jun 24, 2007, titled Oat Flakes gone but not forgotten. In it, Asbury Park Press Online reports that:

Q: I'd like to buy a cereal we loved when my kids were little, in the 1960s and '70s. It's Post Fortified Oat Flakes. via Asbury Park Press Online

Join the discussion below, or Read more at Asbury Park Press Online.

Debbie

United States

#142 Apr 10, 2011
Post Fortified Oatflakes was my favorite cereal when I was growing up. No one makes a cereal anything like it. I wuld love for them tomake it again!
Wendy Little Rock AR

Tupelo, MS

#143 Jun 2, 2011
Like everyone else, I have been hunting for them for years. I thought it was a north/south thing. I grew up in Ohio then moved down to AR in the late 70's. All 5 of us kids in our family still remember Post Oat Flakes, we loved them with honey. I would buy them by the case if I could find them!
Oat Flakes Wizard-Czarguy

Incheon, Korea

#144 Jun 3, 2011
I emailed them a few years ago, and Fortified Oat Flakes was pulled from the market. Too expensive to make and not enough demand.
They said they would bring it back if there were strong public demand.
They were even good soggy in milk...terrific cereal.
Lisa Ramsey

Dora, AL

#145 Jun 22, 2011
I am eating a bowl of Whole Foods 365 Everyday Value brand Oat Bran Flakes. It's the closest substitute I've come across in a long time.
Hamlet

Phoenix, AZ

#146 Jun 22, 2011
How bout Kelloggs Concentrate? The BEST!
Steve

Swartz Creek, MI

#147 Jul 4, 2011
I used to buy Fortified Oat Flakes and loved them! I wish Post would bring them back.

In the mean time I've found that Nature's Path brand Oaty Bites have a very similar taste.

I've found Oaty Bites at Whole Foods but imagine they can be found at most stores that carry Nature's Path cerials.

HTH

Steve
Bobbi SC

Calhoun City, MS

#148 Sep 5, 2011
Yes it was my favorite also Just read an article about cereal sales dropping Well HELLO The prices keep going up but no ones wages are and there are also no jobs out there to get a better one.
Peter Lloyd

Taylors, SC

#149 Sep 30, 2011
Wow, I miss the cereal too! I wish you would bring it back to the grocery shelves. Can we buy it online?
greg

United States

#150 Oct 31, 2011
Post or Pepsico or whoever now owns Fortified Oat Flakes-BRING IT BACK!!!(Please)
Deb

United States

#151 Nov 28, 2011
This was my favorite cereal also, no gimmicks to it, just healthful and so tasty ! Today you can only find sugary sweet or cardboard cereals.
Deb

United States

#152 Nov 28, 2011
This was also my favorite cereal, and I'd buy it by the case as well if they would bring it back. It was healthy and not too sweet. Today you only find sugary sweet, lumpy clusters or cardboard tasting cereals on the grocery shelves.
Mel

Quincy, MA

#153 Jan 9, 2012
Post Oat Flakes was the best cereal ever - ate them all the time as a kid and bought it specially ordered by the case as an adult when I couldn't find it in the store anymore back in the 90's before Post stopped making it. I will check out the Whole Foods cereal that Lisa wrote about above.
John C

United States

#154 Jan 12, 2012
I've wished for a bowl of Post Oat Flakes for years. They were my favorite. For the life of me, I can't figure out why they stopped making them. There has been nothing to compare to them since.
John C

United States

#155 Jan 12, 2012
For years I've wished for a bowl of Post Oat Flakes. For the life of me I can't figure out why they stopped making them, especially after seeing all the junk cereals that have stayed on the market.
kim

Koloa, HI

#156 Jul 11, 2012
Post Cereal - Please bring back Fortified Oat Flakes

https://www.facebook.com/pages/Post-Cereal-Pl...

"Like" if you agree!
Diane

Albany, NY

#157 Oct 22, 2012
My father and I both miss Oat Flakes very much Pleeeeese bring back!
David B

Stockton, CA

#158 Nov 11, 2012
I agree wholeheartedly with all the positive comments above and will try the close substitutes. I seem to remember that Fortified Oat Flakes got caught up in a lawsuit during the time that everyone was on the bandwagon of oat fiber supposedly lowering cholesterol. It turned out to be false and there were several oat-based products quietly removed from the market. Post Fortified Oat Flakes really hyped this claim in their ads. Anyone else remember this?
Carol

Lebanon, CT

#159 Dec 1, 2012
I just found that Walmarts brand of Oat Flakes is good. Nothing will beat Fortified Oat Flakes but this is a good substitute.
dee

Adair, IA

#160 Apr 11, 2013
It's not like oat flakes is an Edsel. Oats are a lot better than corn.Corn is a filler. Best left to alcahol or pigs.
Tom K

Clearwater, FL

#161 Apr 27, 2013
I still get cravings for Post Oat Flakes. I bought it frequently in 70s when I was going to college.

Then it disappeared from the supermarket shelves.

In the 80s, I was thrilled to see it return to the supermarkets but that lasted only a few years before it disappeared again.

I try to describe the taste to people but it's difficult. Rolled oats and Cheerios can't approach it. There are some organic oat flake cereals that come close but they rarely offer a package that is just flakes.

Kashi offers an oat flake that is glazed. What's up with that.

The basic problem is that the percent of the population that enjoys oat flakes is too small for most cereal companies to cater to.

I once wrote a letter to Post cereals inquiring into the availability of Oat Flakes. That was their basic response - oat flakes did not sell well enough.

But as I recall, when Post did make oat flakes I would often find the shelves empty and the stock sold out. That led me to 'stock up' by buying several boxes when I found it on the shelves. I imagine others did the same thing which led to the frequent 'out of stock' condition.

I once read somewhere that there is a small percentage of the population that likes the taste of broccoli. I am in that group. I have wondered if there was some connection.

Maybe if cereal companies realized that even though the market for oat flakes is small, the consumers would be loyal they might see their way to returning to the marketing of oat flake cereals.

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