You can't help but to load your words to always make it a good/bad scale, and (in your world) conservative always equals good.<quoted text>
I guess everybody has their own interpretation.
To me, liberal means more socialism and more government. Conservative to me means less government and more people taking care of themselves. Liberal means less responsibility while conservative means more responsibility.
"Liberal" and "conservative" are strategies for living your life. Most successful people incorporate both into their lives. Neither one is good or bad. A conservative investor favors bonds and more secure instruments. A liberal investor takes a chance on riskier investments, like stocks. Most savvy investors combine the two.
Another way to look at the question is geographically. A conservative person is less likely to move, and probably still lives within 60 miles of where they were born. A liberal person thinks there may be better opportunities in the larger world.
These are not simple good/bad differences. They are choices that we make.