Quote article:
Jessica Ahlquist, who sparked national controversy in 2012 over her successful efforts to take down a prayer plaque in her Cranston, R.I. high school, suggested that although atheists should not back down from their rights, it was equally important put on a friendly, respectable face before the public.

“My goal,” she explained,“is to make it much harder, if not impossible, to hate us.”
Unuote.

I think Ms Ahlquist has a better approach than Mr Silverman, though he might be right about the effectiveness of his organisations efforts.