Changes at WKTV with new owner?
Grapevine

Utica, NY

#171 Feb 6, 2014
With all of the station promotional commercials during the Olympics tonight on WKTV I probably could have bought a spot or two or ten for $25 each. The last winter Olympics they got me for a few hundred dollars per commercial in the evenings. Maybe I should take back some of my order from TWC and put it in the Olympics. Oh wait I bought the Olympics on TWC. LOL!
curious

Utica, NY

#172 Feb 6, 2014
Grapevine wrote:
With all of the station promotional commercials during the Olympics tonight on WKTV I probably could have bought a spot or two or ten for $25 each. The last winter Olympics they got me for a few hundred dollars per commercial in the evenings. Maybe I should take back some of my order from TWC and put it in the Olympics. Oh wait I bought the Olympics on TWC. LOL!
how do your results compare, advertising with TWC vs. WKTV, in terms of cost and ROI? im just curious, as i have gotten quotes from all 3 stations and they all talk such a good game. thanks in advance for your help
Grapevine

Mamaroneck, NY

#173 Feb 7, 2014
With TWC I can target a direct demo and that has worked wonders and the return has been great. Also turn to just certain radio stations to hit my target demo. I feel like when I am on WKTV the cost is too much for trying to reach my demo. They give me the talk that they are reaching a larger audience but a large part of that audience I don't want so TWC works great for me. Also put some money on WUTR and WFXV because they work hard to target my demo and they don't overcharge for an audience I don't need. And to say it bluntly everybody but WKTV is professional when they do come in to see me and they don't treat me like an idiot.
curious

Schenectady, NY

#174 Feb 7, 2014
Grapevine wrote:
With TWC I can target a direct demo and that has worked wonders and the return has been great. Also turn to just certain radio stations to hit my target demo. I feel like when I am on WKTV the cost is too much for trying to reach my demo. They give me the talk that they are reaching a larger audience but a large part of that audience I don't want so TWC works great for me. Also put some money on WUTR and WFXV because they work hard to target my demo and they don't overcharge for an audience I don't need. And to say it bluntly everybody but WKTV is professional when they do come in to see me and they don't treat me like an idiot.
thank you for the input. i am leaning towards TWC for that reason, but wanted to get someone's opinion and experience. i didnt have a bad experience with the KTV rep, she was very nice but i just found out she is no longer there. she was professional and treated us with respect. i'm sorry you had a bad experience. im also looking at radio for my demo, waiting on quotes from them as well. thanks again! good luck
Be Careful

Selkirk, NY

#175 Feb 9, 2014
WKTV will pressure you to sign a contract in order to "protect the price". They just want to get their sale on the books and are not operating with our best interests in mind. That's partially why I went with an agency a while ago. Reps just want their commission, Daphne wants hers, and they will talk you into giving them the lion's share of your budget in order to maximize their cut. And, in the end, if what they sold you doesn't work, well too bad. They don't stand by their product and honor the money you spent.
Nope

Philadelphia, PA

#176 Feb 9, 2014
Be Careful wrote:
WKTV will pressure you to sign a contract in order to "protect the price". They just want to get their sale on the books and are not operating with our best interests in mind. That's partially why I went with an agency a while ago. Reps just want their commission, Daphne wants hers, and they will talk you into giving them the lion's share of your budget in order to maximize their cut. And, in the end, if what they sold you doesn't work, well too bad. They don't stand by their product and honor the money you spent.
Sounds like you had a non profitable business and are looking to lay blame on someone else.
Be Careful

Schenectady, NY

#177 Feb 9, 2014
Nope wrote:
<quoted text>
Sounds like you had a non profitable business and are looking to lay blame on someone else.
Actually, no. We have a VERY profitable business. AI stated, we went with an agency a while ago. WKTV would rather you spend your entire budget with them, and don't respect the need to diversify. We took their advice for a while, and did OK, but our business has been taken to a new level since we added other mediums. We like dealing with the agency, also, because the quality of WKTV's sales department is not what we were looking for (EXTREMELY unprofessional other than Katie... she's fantastic). We run a professional operation, and look for the same in return. FYI, WUTR is no better in terms of their AE's.
Nope

Philadelphia, PA

#178 Feb 9, 2014
Be Careful wrote:
<quoted text>
Actually, no. We have a VERY profitable business. AI stated, we went with an agency a while ago. WKTV would rather you spend your entire budget with them, and don't respect the need to diversify. We took their advice for a while, and did OK, but our business has been taken to a new level since we added other mediums. We like dealing with the agency, also, because the quality of WKTV's sales department is not what we were looking for (EXTREMELY unprofessional other than Katie... she's fantastic). We run a professional operation, and look for the same in return. FYI, WUTR is no better in terms of their AE's.
Ok, sounds as if you're ignorant then. Sales people are there to sell you on their product. They sold you advertising. They provided advertising. It's up to you how that's managed.
Grapevine

Utica, NY

#179 Feb 9, 2014
Nope wrote:
<quoted text>
Ok, sounds as if you're ignorant then. Sales people are there to sell you on their product. They sold you advertising. They provided advertising. It's up to you how that's managed.
And that's what's wrong with WKTV. These days they try to sell you. A few years back they used to come into my business and said what set them apart was that they consulted other than sold just their product. Now they just care for themselves. My salesperson at WUTR tells me to spread it around and she makes suggestions. WKTV doesn't do that anymore. I also hear that Katie is the only salesperson who is worth a damn at WKTV because she is the only person left from when they had a decent sales staff.
two scents

Utica, NY

#180 Feb 9, 2014
something is fishy. I smell a shake up coming.
Varick Street

Utica, NY

#181 Feb 10, 2014
two scents wrote:
something is fishy. I smell a shake up coming.
No that's just Daphne.
haha

Selkirk, NY

#182 Feb 10, 2014
Varick Street wrote:
<quoted text>
No that's just Daphne.
OK THAT was funny!!! She is something else, isn't she? Has no concept of how to treat clients.
Wboro Trash Frustrated

Philadelphia, PA

#183 Feb 10, 2014
Grapevine wrote:
<quoted text>
And that's what's wrong with WKTV. These days they try to sell you. A few years back they used to come into my business and said what set them apart was that they consulted other than sold just their product. Now they just care for themselves. My salesperson at WUTR tells me to spread it around and she makes suggestions. WKTV doesn't do that anymore. I also hear that Katie is the only salesperson who is worth a damn at WKTV because she is the only person left from when they had a decent sales staff.
English please. Thanks.
Toe Jam

Herkimer, NY

#184 Feb 11, 2014
Grapevine wrote:
<quoted text>And that's what's wrong with WKTV. These days they try to sell you. A few years back they used to come into my business and said what set them apart was that they consulted other than sold just their product. Now they just care for themselves. My salesperson at WUTR tells me to spread it around and she makes suggestions. WKTV doesn't do that anymore. I also hear that Katie is the only salesperson who is worth a damn at WKTV because she is the only person left from when they had a decent sales staff.
I tried other outlets including print but I always go back to WKTV. No one has the coverage that they do especially on the news and weekend coverage. You get what you pay for. Yes they did get a little more expensive but I believe the coverage is worth it. I don't spend major dollars but dollars I spend are very effective for their market coverage. Sure does seem like the other advertising sales reps are bashing KTV but they still do a good job and are about the same as others when it comes to sales tactics. You have to be the smart one- it is your money you are spending.
Watcher

Utica, NY

#185 Feb 11, 2014
The weekend morning news is a good buy. Gary Liberatore is the best they have but I never understood why he's doing weekend morning news. I heard he came from a much bigger market to be close to family. They should put him at six on weekdays.
Barbara Waw Waw

Herkimer, NY

#186 Feb 12, 2014
Watcher wrote:
The weekend morning news is a good buy. Gary Liberatore is the best they have but I never understood why he's doing weekend morning news. I heard he came from a much bigger market to be close to family. They should put him at six on weekdays.
They should put him in the morning and noon time news. Replace him with Jason Powles. At least you can understand what Gary is saying not like Jason and all his mumble jumble.
Wow

Mamaroneck, NY

#187 Feb 12, 2014
Just read through this entire thread. Wow! And having worked at the OD with those crazies in the past it's all true.
true or false

Utica, NY

#188 Feb 13, 2014
Wow wrote:
Just read through this entire thread. Wow! And having worked at the OD with those crazies in the past it's all true.
According to employees that place is nuts. Having been there as a newstalk guest I can say only this: I have NEVER heard such profane language, and unprofessional behavior in my life. It made me sad to think that this station is representing our community. All I heard was the "F" word REPEATEDLY, and it was an awkward situation to be there with my boss and listening to that. I hope the new owner straightens the place out.
where are you

Utica, NY

#189 Feb 14, 2014
My rep was to get back to me on a propsal on Tuesday and I haven't heard anything. Is she out getting bombed with Daphne and Michelle at lunch or was she fired or did she get smart and leave? TELL ME!
Middle Finger

Utica, NY

#190 Feb 17, 2014
All those advertisers on WKTV with their mittens must be waving goodbye to Daphne and the rest of the corporate idiots. Good luck to the next guy.

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