Santa Clara's Wilson's bakery closes ...

Santa Clara's Wilson's bakery closes after 85 years

There are 63 comments on the San Jose Mercury News story from Oct 24, 2006, titled Santa Clara's Wilson's bakery closes after 85 years. In it, San Jose Mercury News reports that:

Wilson's Jewel Bakery, a Santa Clara institution for nearly nine decades that turned out thousands of wedding and birthday cakes for generations of valley residents, has closed its doors.

Join the discussion below, or Read more at San Jose Mercury News.

J Gillam

United States

#42 Jul 1, 2009
I just found this site. My great-grandfather, William A. Wilson, founded this bakery and I only wish Wilson's was open today so I could visit.
Nancy

Madera, CA

#44 Feb 3, 2010
Did anyone ever find the recipe for the Spanish cookies..? Miss them!
Rosemarie

Georgetown, CA

#45 Apr 7, 2010
So sorry to hear that Wilson's Bakery closed! My Aunt Mary always served the Spanish cookies at her home in San Jose when my family would come to visit when I was growing up - the best cookies ever! Just like everyone else, would love to have the receipe to attempt to replicate the original. Please come out with a receipe book, Wilson family, and help your legacy to live on for future generations. Thank you!
Ellymay

Cupertino, CA

#46 Jul 31, 2010
I have t0 agree with Michael. Noone closes their doors for having such a successful business for over 85 years. I dont care how tired they are. They could have had anyone carry on their tradition for the supporters of their business. Something seems wrong. They definately had great cakes and brownies but the customer service for me was awful!!!I must have been there on a bad day or something cause they treated me terribly. They ignored me.(And yes I was very nice to them) Oh well another Santa Clara tradition down the tubes. Ive seen alot livin here for over 35 years. Sorry you left Wilsons Jewel:(
Cabby Cab

San Diego, CA

#47 Oct 16, 2010
I grew up in Santa Clara in the 80's and my grandmother would get the Angel Food Cake from Wilsons on Sundays and use it for our church communion. I can't believe this place has closed! I was hoping to take my wife and kids there when I visit Santa Clara again.
kjl

Pleasanton, CA

#48 Jan 3, 2011
still wishing someone magical would have or find or reincarnate the recipe for their brownies.
Niki Abbey

Santa Clara, CA

#49 Jan 17, 2011
I just found out that one of the owner's of Wilson's Bakery in Santa Clara, Alex Wilson, was involved in the Jeanine Harms Missing Persons/Murder case. Did they close as a result of this, or was it something else?
Roy

Palo Alto, CA

#50 May 28, 2011
Nancy wrote:
Did anyone ever find the recipe for the Spanish cookies..? Miss them!
Does anyone have the recipe for the Spanish Cookies from Wilson,s Bakery of santa Clara California ? If so please email me at [email protected] thank you.
Roy

Palo Alto, CA

#51 May 28, 2011
Does anyone have the recipe for the Spanish Cookies from Wilson,s Bakery of santa Clara California ? If so please email me at [email protected] thank you.
bakery girl

Sunnyvale, CA

#52 Aug 23, 2011
Niki Abbey wrote:
I just found out that one of the owner's of Wilson's Bakery in Santa Clara, Alex Wilson, was involved in the Jeanine Harms Missing Persons/Murder case. Did they close as a result of this, or was it something else?
No Alex had nothing to do with this. The bakery closed due to bad economy. It is hard to compete with big warehouse bakeries like Cosco, grocery markets.
bakery girl

Sunnyvale, CA

#53 Aug 23, 2011
Roy wrote:
<quoted text>
Does anyone have the recipe for the Spanish Cookies from Wilson,s Bakery of santa Clara California ? If so please email me at [email protected] thank you.
the cookies were a combo of all the other old cookies with molasses and suger sprinkeled on top.
bakery girl

Sunnyvale, CA

#54 Aug 23, 2011
J Gillam wrote:
I just found this site. My great-grandfather, William A. Wilson, founded this bakery and I only wish Wilson's was open today so I could visit.
wow, you are very lucky to have great cousins who worked for so long and so hard to keep this place going. Did you ever visit or your family visit before? I remember a lot of family would come in to say hello
Judy

Fresno, CA

#55 Feb 19, 2012
We had cookies from Raleys bakery in Reno, NV that are identical to Wilson's Spanish cookies ......couldn't believe it so maybe Wilson's sold out to Raleys....
gidgetboltz

United States

#56 Feb 20, 2012
Judy wrote:
We had cookies from Raleys bakery in Reno, NV that are identical to Wilson's Spanish cookies ......couldn't believe it so maybe Wilson's sold out to Raleys....
Hi,
Do you remember what they called them?
Michael24

Modesto, CA

#57 Dec 10, 2012
I grew up in Sunnyvale in the '80s, and my mom always got birthday cakes from there. Back then, you could bring in a picture of a cartoon character and they'd recreate it on the cake, just about spot-on. (Still have a picture of my Voltron cake. :) ) Eventually, I guess bakeries were forced to stop doing that because studios started crying copyright infringement and now make you pay for character-decorated cakes. In any event, Wilson's always did a great job on them and helped make my birthdays memorable. Was very saddened to learn they had closed. They were the best.
HomeBakingTG

Milpitas, CA

#58 Jan 23, 2013
Does anyone know how Wilson's got their donuts to be so soft? I hate thecrunchy/crispy like donuts that are everywhere now!
Pjb

Pleasanton, CA

#59 Mar 17, 2013
Wilson,s. COME BACK!! still miss the donuts cakes and cookies. But most of all the BROWNIES. If anyone has a recipe Please Share
Lisa

Stanford, CA

#60 Jun 24, 2013
My boyfriends favorite cake ever is Wilson's lemon crunch cake. He used to get it every year for his birthday. He is just about to finish in Iraq and since I can't go buy him one I'd love the recipe to make it for him. Anyone know where I can get it or who to contact to get the recipe?
Larry

Sacramento, CA

#61 Nov 18, 2013
My Grandpa's victorian was on the corner across the street, I loved the half and half cookies
do you happen to know the type of cocoa they used in that cookie?
Judd

San Jose, CA

#63 Dec 15, 2013
Does anyone remember what the crumb coating on the Wilsons date bars was made of?

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