Several factors to be taken care of while choosing a PR agency
Posted in the South Pasadena Forum
“PR Communication Professional”
Since: Feb 13
#1 Apr 4, 2013
Here are some of the top tips while you are searching for the most ideal PR Firm for your business!
1. Firm Size!
You need to first decide what kind of PR firm you are looking for! Are you in search of a large corporate PR Firm, a mid-size Corporate PR Agency or a small firm? The answer to this question must be determined by several things that you need to consider prior to taking the final call.
2. Pay no attention to the publicity and Look at a Corporate PR's Portfolio of Work!
Be aware; donít get trapped by those websites having flashy graphics, catchy promotional copy about accompanied with utmost polished images. Rather, search for the examples of past projects, past examples of media placements and other examples of work created by the firm.
3. Make sure you are a match: Assessing values, vision and creativity
You want someone whose values reflect your own values. You also want to be sure that your publicist understands, appreciates and shares your vision for your company or organization.
4. Are you in it for Website traffic, magazine placements or TV appearances? What are your exact criteria?
Don't be shy about what it is you want. Always be clear about why are you searching for public relations services in the first place? Is your main objective to hire someone who can write outstanding copies for your business like press releases, articles etc to send to media outlets or you want something else? Hence find out what your goals are and choose a PR Firm that is strong in your area of interest.
PMBC Group is such a PR agency which value the goal of their client.
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