Low Cost Advertising
Posted in the South Orange Forum
#1 Aug 10, 2008
Many small businesses as well as home-based businesses know they need to market, but have little to no money to do so. Unfortunately, many use this as an excuse not to market. Even on a limited budget, you can promote and gain visibility fory you and your business.
Here are 3 ways to market your business:
1. Press Releases: Is very effective. You must have a well written release that is pertinent to the media source you are sending to.
2. Articles: A great way to get recognition as an expert in your field or specific industry. By providing information, you can reach a targeted audience.
3. Presentations: An effective way to market your product or service is to offer complimentary information seminar. When you provide great information that is of interest to your market, you have become a resource.
Word-of-mouth advertising is the most cost effective way of promoting your business. Most successful gift basket company owners are highly active and social people and are involved with many organizations in their community.
Networking is the exchange of information or services among individuals, groups, or institutions. Networking can be as simple as having lunch with a friend who is well connected in the business community who may give you names of a few potential customers to contact, to a more formal, organized networking group
Paul and NaTasha
Founder and CEO, Genye In A Basket
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