Spectrum launches news site

Spectrum launches news site

Posted in the Salton City Forum

“I'm a Multifacted Personality ”

Since: Nov 07

West Shores of the Salton Sea

#1 Nov 11, 2007
Spectrum Advertising has officially launched its most innovative product to date: IVNewsday.

IVNewsday is the first sophisticated “streaming media” product available in the Imperial Valley, Spectrum owner Rob Zimmer said. More importantly, he said, it is the first streaming media product created to facilitate the “association” between traditional news groups and the advanced technology of streaming media.

When looking at the http://IVNewsday.com site, one of the first things that can be seen is that it is “associated news for our Valley.”

IVNewsday has partnered with the Imperial Valley Press as well as KYMA television to share news and streaming media.

“The difference,” Zimmer said,“is that we do not cover ‘hard’ or ‘breaking’ news. The I.V. Press and KYMA already do that. We enhance what they have by bringing them stories and features about the Imperial Valley. It’s a wonderful marriage.”

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