Sears to bring out LL Cool J line of kids' clothing

Full story: Chicago Tribune

Sears Holdings Corp. signed an agreement with hip-hop artist LL Cool J to introduce a line of streetwear for children and teens this fall.
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1 - 6 of 6 Comments Last updated Dec 7, 2012
Mark

Villa Park, IL

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#1
May 28, 2008
 
LL who? Come on! I thought he went back to Cali? No, I don't think so.
Nick

United States

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#2
May 28, 2008
 
22.00 for t-shirts?
PJR

Germany

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#3
May 28, 2008
 
Oh, yeah... Youth will line up to buy anything we slap a rapper's picture on...

We'll make millions on their stupidity! And, on their parents' inability to say No to ANYTHING!!!

Selling to public school grads is Great! Ain't it?

“The sane guy in Chicago”

Since: Feb 08

Chicago

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#4
May 28, 2008
 
If Sears tried to burn money, I don't know if they could do it any faster. Having worked for Sears Holdings (glad I escaped before all the layoffs - another 50 last week apparently not big enough to be reported publicly), I can honestly say that as a retailer, no effort is made to retail.

The company is so misguided and out of touch that if you asked ten executives who their core market is, you would get ten different answers. If you asked what direction the company should go, you will get twenty different answers.

Sears -- your stock was at $172 a year ago? What is it valued at today? Clearly, you are clueless. Look at other retailers and figure out what they are doing right. Then decide what you want to be as a retailer. The lack of vision and focus is perplexing. This stock should be dumped now, it is only worth the value of the real estate they hold and that is dropping fast.

“The sane guy in Chicago”

Since: Feb 08

Chicago

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#5
May 28, 2008
 
The next new line after this will probably be R Kelly bath fixtures and toilets...
Innercity

Poole, UK

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#6
Dec 7, 2012
 
You'll be surprised how many Innercity Kids would love to get there hands on a fresh new street wear brand http://www.thedopest.co.uk/ #

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