Hardee's Restaurant commercial
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Nashville, TN

#42 Feb 13, 2013
I don't appreciate Hardees using soft porn to sling their hamburgers! I use to frequent your establishment but won't anymore. As a female, mother, and grandmother I am extremely offended that your company has stooped this low and exploits young women in a soft porn commercial that runs on primetime and the bad thing is you don't know when they will pop up. We have young children that are still up at the time these commercials air. I am also not happy with
channel 2 Nashville for letting this type of trash to air to begin with. I won't be watching channbel 2 anymore. In short it is all about the M O N EY!!!!!!!!!!

Jefferson City, MO

#43 Feb 13, 2013
Brenda NashvilleTN wrote:
Knoxville, TN
"When will you protesters learn that your protests and boycotts only make companies like this stronger."
Check out the American Family Association, and ask Ford Motor Company what a boycott is doing to THEM. Ask how their sales have dropped since they continue to support a lifestyle that is an abomination to God. Plants are closing, dealerships are closing, and countless numbers of men and women are losing their jobs.
The young males of today will become the fathers then the older men of tomorrow. Do you want this for your children.
All Christians, check out AFA and OneMillionMoms and OneMillionDads and let your voice be heard.
I will not be patronizing Hardee's again unless they pull these offensive ads.
What did Ford do that was offensive?

Chattanooga, TN

#44 Mar 1, 2013
Mike wrote:
that commercial is tame compared to the majority of whats on TV. This ad campaign is targeted for young males and it is quite successful. And complaining about it only makes Hardees stronger. When will you protesters learn that your protests and boycotts only make companies like this stronger.
I'm eating lunch at Hardees today just because of you
I can't imagine the commercials making Hardee's sales to young males strong. I rarely see any cars at Hardee's except for the retired community for breakfast.

Chattanooga, TN

#45 Mar 1, 2013
The commercial doesn't work. Most Hardee's I see in the evenings are empty. The true demographics for Hardee's are Hard working men and women who buy breakfast on the way to work and retirees that like to meet up for breakfast and a chat to begin their day. Whoever paid the company to make these type of commercial, I can see to be about 17 and to bad for Hardee's when what they really needed was better food and ads that caught the attention of their customers.

Harrison, AR

#47 Mar 19, 2013
You do not have to be a Christian to be offended that the womaniin this commercial is reduced to a sex object. The don't get fried idea is good. Showing such an unacceptable atitude toward women is NOT! Hardees adverting staff should be replaced with truely creative people pl

Belton, MO

#48 Mar 21, 2013
logix wrote:
anyone against the commercial is a religious nut job. Anyone who is upset because of the influence on the kids, Should look in the mirror and ask yourself am I a helicopter parent, am I so stiffled personally that I must keep my children from experiencing anything, whether good or bad.
Go pray to your imaginary friend you wack job.
Religion is an addiction of the stupid...
Foolishness is an addiction too and apparently you have it. You must not have kids and if you do you are a dead beat parent. A parent that love their child will do everything to protect their child from a lifestyle that is selfish and destructive. Shut up and quit making your self look stupid

United States

#50 Mar 21, 2013
I'm a straight, blue collar, 28 year old male. Pretty well Hardee's desired demographic. The last Hardee's commercial looked pretty good to me. I think there may have been some woman in it. I just couldn't stop staring, at the burger. How can you idiots call this soft porn? Have you ever watched soft porn? It's some woman in a bikini eating a damn hamburger. I that's porn to you, put your burka back on and get the hell back to Iraq!

Huntsville, AL

#51 Dec 8, 2013
I would like to chime in on this particular discussion because I feel that most people commenting are missing a major point. Hardees has stated that their target for these marketing campaigns is young, hungry males. I have to wonder why. Most young men I know under the age of 30 are cheap. None of them would be willing to spend the kind of money Hardees charges for their food. They eat off of the dollar menus at McDonalds and Wendys. And I'm not just talking minimum wage earners. I'm talking about the engineers I work with. These guys make close to 6 figures or more and they still will not pay more than a couple of bucks for lunch. They are more interested in just not being hungry rather than whether or not the food they eat is awesome. The only people I know who are willing to spend real money on the type of food that Hardees serves are my women friends. So, why doesn't Hardees try to appeal to women as well? They seem to be ignoring a full 50% of the population. That's just stupid, bad business. On another note, I wonder how many men would like the Hardees commercials if they featured half-naked gorgeous men with bodies that make the average viewing male feel like a homely slob. That is basically what Hardees is doing to the women you know. Even if they are attractive, they most likely cannot really compare to the women in those ads. I suspect that all the Hardees commercials are really doing is giving a bunch of mentally immature men something to fantasize about when they are alone. If I am wrong, it would be easy for Hardees to prove. Maybe they should publish their revenue reports to see if there is a spike in sales after one of these commercials airs. I bet not. In any case, whether or not you find the ads offensive, they are completely one-sided and, at the very least, I think Hardees owes it to the other half of the population to consider what we might, or might not, like to see. Maybe once they do that, I'll have some interest in eating there. Until, then, no thanks.

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