Local Orvis Dealer Standing Ground As Corporate Store Moves In - NBC29 WVIR Charlottesville, VA N...

For years, Albemarle Angler has been the exclusive dealer of Orvis products in the area, but that's about to change. Full Story
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central va marine

Charlottesville, VA

#21 Dec 29, 2012
It's called eat your own. It's a game most corporate CEO's play. Set up a dealer, sell him/her merchandise, VERBALLY promise to protect the terrItory by NOT SELLING PRODUCT TO OTHER INDEPENDENT DEALERS.

Promise to end funding of Planned Parenthood, kill Obamacare, restrict Medicaid, restructure Medicare, turn Social Security over to Wall Street,... ahh wait a minute. Sorry, did not intend to bring up Capitalist Corporate Management and their decisions into this conversation. Particularly one so popular in this area.

Corporations and their managers are popular until their policies play out in such destructive ways, locally.

Good luck Albemarle Angler.

more to come
Gnu

Charlottesville, VA

#22 Dec 29, 2012
Maybe the Orvis authorized retailer isn't hitting their numbers - that is, isn't selling enough Orvis products (lower margins?), just showcasing them, but selling other mfrs.
It makes sense; you can't move our products, we'll open up our own outlet and do nothing but focus on them. It's capitalism.
TheShadowKnows

Charlottesville, VA

#23 Dec 29, 2012
While Professor Fairchild is correct that it is unusual for a vendor to move into the same market as a well run dealer, that caveat may provide the answer for why Orvis is doing so. The demographics of Albemarle County are an ideal fit for Orvisí market niche. Data from catalog sales and special orders may well indicate that the Albemarle Angler is not exploiting the market effectively.
The local dealer raising prices above vendorsí listed retail prices, ineffective marketing, an unwillingness to meet the demands of the local market, a history of poor customer service, and an often absentee management and ownership may well explain Orvisí decision to open a directly owned store.
In short, this may be less of a story about corporate bullies and more of a story about the results of poor local business practices.
Furthermore, the opening of a corporately owned Orvis store will most likely be to the economic benefit of the county by adding to the tax base. Furthermore, unlike the Albemarle Angler, the new store will likely create new jobs paying livable wages with benefits.
SimpleFisherMan

Charlottesville, VA

#24 Dec 29, 2012
I'll continue to support the local business person and those guys at AA are real helpful. But I buy fishing gear there, not those fancy-pants clothes they sell. Pretty sure that the Orvis logo means nothing to a trout!
Roy g biv

Harrisonburg, VA

#26 Dec 29, 2012
stand your ground trout sniffers!
Crazy

Ruckersville, VA

#27 Dec 29, 2012
Although it sucks for small businesses, it's no different than what employees do to businesses. Many businesses train employees, only to have them go out and use the skills they learned to make more money at another place of employment. It's life, it's not fair, but it is what our world has become. Look out for ones self, and that is what Orvis is doing. Why should they care about AA, they both used one another, now Orvis has a new plan. Not many people are loyal, and most that are these days, aren't very well paid. Our world is shifting, sad but true.
Thetruth

Charlottesville, VA

#29 Dec 30, 2012
Gnu wrote:
Maybe the Orvis authorized retailer isn't hitting their numbers - that is, isn't selling enough Orvis products (lower margins?), just showcasing them, but selling other mfrs.
It makes sense; you can't move our products, we'll open up our own outlet and do nothing but focus on them. It's capitalism.
It's always funny when people who have no idea what they are talking about talk. The Albemarle Angler is the #1 independent Orvis dealer on the east coast. Yes. Orvis will confirm that.
Thetruth

Charlottesville, VA

#30 Dec 30, 2012
Again, funny. People that think local dealers raise prices don't have a clue to what they are talking about. Orvis paying a living wage and benefits, again, funny. Absentee management and ownership. The owner of the Albemarle Angler is in the store at least five days a week, sometimes more, same for the management. How many days a week do you find the owner of Orvis working in a store? I could go on but, I think you get the point. No idea what you are talking about.
TheShadowKnows wrote:
While Professor Fairchild is correct that it is unusual for a vendor to move into the same market as a well run dealer, that caveat may provide the answer for why Orvis is doing so. The demographics of Albemarle County are an ideal fit for Orvisí market niche. Data from catalog sales and special orders may well indicate that the Albemarle Angler is not exploiting the market effectively.
The local dealer raising prices above vendorsí listed retail prices, ineffective marketing, an unwillingness to meet the demands of the local market, a history of poor customer service, and an often absentee management and ownership may well explain Orvisí decision to open a directly owned store.
In short, this may be less of a story about corporate bullies and more of a story about the results of poor local business practices.
Furthermore, the opening of a corporately owned Orvis store will most likely be to the economic benefit of the county by adding to the tax base. Furthermore, unlike the Albemarle Angler, the new store will likely create new jobs paying livable wages with benefits.
Noneya

Staunton, VA

#31 Dec 30, 2012
So this is newsworthy?
Hanuman

Schuyler, VA

#33 Dec 31, 2012
Thank you for keeping it local.
Carson and company are terrific suppliers of good products and wonderful guided trips!
TheTruth

Charlottesville, VA

#34 Dec 31, 2012
Just a little info to clarify who is riding who's coat tails. Orvis is putting in five new stores on the east coast, any guesses where? Right next to the top five independent dealers. Independent dealers do what they do because they want to help the community they live in and they love what they do. No. You will never get rich being an independent dealer.
There is only one reason Orvis corporate does what they do. Again, any guesses? Money. I am not saying that is wrong, I'm just saying, ask yourself this, who would you rather do business with? A business that operates for the love of it, or a business that only cares about $$$$?
huck

Charlottesville, VA

#35 Dec 31, 2012
TheTruth wrote:
or a business that only cares about $$$$?
perhaps we should overhaul our tax system on that basis
Misunderstood

Harrisonburg, VA

#36 Jan 1, 2013
Orvis is opening stores all over because demand for their product is obviously growing. Whether they move into Charlottsville or not doesn't matter, competition will continue to grow online and in their magazines. Remember though that this is America. Competition is the lifeblood of our economy. This local store should have first taken good care of their customers, 2 made a better deal with Orvis to protect their sales and bottom line, and 3 all prices should and do remain at equal levels with most companies. This local store should be keeping prices at regular catalog price creating an even playing field. The last thing they should have done is try and bash Orvis (and still remain a dealer)! Looks like they wrote their new business plan in crayon.
fishinggiant

Charlottesville, VA

#37 Jan 2, 2013
Judy wrote:
Why should AA be the exclusive dealer of Orvis products? Competition is what drives the market and keeps prices lower. Otherwise AA can continue to charge higher prices and continue fleecing their customers. Orvis sees a market that will be profitable for them and they need profit to stay viable. So who wins when their is competition-- the customer, who wins when there is only one store where a product is available-- the store.
Albemarle angler and Orvis corp sell for exactly the same price. This type of competition just drives local businesses out of business. Maybe you should check your facts before displaying your ignorance
fishinggiant

Charlottesville, VA

#38 Jan 2, 2013
Gnu wrote:
Maybe the Orvis authorized retailer isn't hitting their numbers - that is, isn't selling enough Orvis products (lower margins?), just showcasing them, but selling other mfrs.
It makes sense; you can't move our products, we'll open up our own outlet and do nothing but focus on them. It's capitalism.
Gnu. I am the manager at AA. We have no numbers to hit. We sell what we sell. btw, we are the second largest independent (local)dealer on the east coast. We offer products other than Orvis because we believe people like a choice when they shop. Fyi.

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