D&C will offer even more in the coming year
<![CDATA["It always seems impossible until it's done." - Nelson Mandela This quote hangs on the wall of my office as a reminder to always think big -- especially when challenges associated with our transformation appear to be insurmountable -- and it served me well during a year of bigger-than-ever change. During a time when many newspapers were cutting back on print, we at the Democrat and Chronicle expanded our print edition to offer much more news and information. The D&C was among four newspapers owned by Gannett Inc. to experiment with a new format in partnership with USA TODAY . We beefed up our local and state reports and added USA TODAY pages covering national and international news, business, sports and lifestyle topics. Reader reaction has been very positive -- so positive that company leaders decided to extend the initiative to other Gannett markets across the nation. The Democrat and Chronicle also was the first of Gannett's community newspapers to re-launch all digital platforms with a bold new look and easier navigation. There's a different design and content plan for each device -- desktop, tablet and mobile phone -- based on traffic trends and user preferences. The D&C's digital audience continues to grow steadily and is by far the largest audience of any media organization in the area. While we still devote a majority of our resources to print and desktop, we know mobile is our future. Research shows tablet ownership in the Rochester area has grown by about 180 percent during the last year. Smartphone growth is up nearly 35 percent. There's no question people are using mobile devices to consume D&C news. In November, we set a mobile traffic record, surpassing one million page views in a month! We also offer unique content beyond our main news sites. If you use an iPad, or are just getting acquainted with a new one you got for Christmas, be sure to check out bonus sections housed in our Rochester Magazine app (search for Rochester Magazine in the Apple App store). The content is free to D&C subscribers and includes "Roc the Year," a colorful look back at 2013, as well as the latest editions of Rochester Magazine. Now that these format changes are behind us, and new technology is in place, we're perfectly positioned to focus on producing even better journalism in the New Year. Here's the kind of storytelling you can expect from us in 2014: * More watchdog reporting that holds government officials and other power brokers accountable. The scandals of the past year indicate there's no shortage of areas to investigate. We've increased the number of reporters with watchdog skills to keep the momentum going. * More exclusive news about what is happening around the state. Only the D&C has an Albany bureau and six sister newsrooms in communities across New York to provide the most comprehensive state report. * More breaking news with sophisticated context and analysis on developments. We'll continue to go beyond the basic facts through our deep well of sources and experienced reporters and editors. * More information on what we call passion topics for our community -- food and drink (ROCFlavors), innovation and entrepreneurship (ROCNext), and our history (ROCRoots). Research tells us readers enjoy these reports so we'll keep them coming. * More leadership in public service. Last year, we introduced a campaign called Unite Rochester to inspire more inclusive community conversation about race and racism. While we raised awareness through reporting and offering solutions, our work is not done. This year we'll focus on results -- effecting positive change. Look for a special report from our Editorial Board Jan. 12. We would love to hear your ideas for the D&C. Please feel free to write a letter, email suggestions at [email protected] or share on twitter @kmagnuson. We're looking forward to serving you in 2014. Happy New Year!
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#2 Jan 1, 2014
The d&c has always been horrible. No one under age 65 reads it and no one under age 40 knows it exists. The d&c is hugely left leaning and the themes are the same: gay, black, welfare, entitlement, redistribution, union, poor, global whatever change, democrat, socialist, cry babies, wimps.
Do yourselves a favor this year and cancel the paper. Best thing I ever did back in the early 90's.
#3 Jan 1, 2014
Over priced paper with very little news and liberal. Gay blacks welfare socialist. Just like this forum. Not for us working folk. Not to mention poor customer service.
#4 Jan 1, 2014
They sure couldn't offer any less or it would be a one page paper. OH wait, if they removed all of the leftist spin/lies and feel good spam it is a one page paper already.
#5 Jan 1, 2014
Toilet Paper for the Dog. $300 for shit news.. They are crazy.
#6 Jan 2, 2014
Brian Sharp, reporter, idiot: "That Warren has spoken of reinvigorating efforts to bring a performing arts center there with a yet-undefined new complex might seem to play well."
I recommend creative writing 101, a class he obviously skipped.
More from the nitwit:
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