Adapt Today for Tomorrow Success!
Posted in the Rochester Forum
“Pitguru Is Futures Trading”
Since: Jul 11
#1 Oct 15, 2012
Many businesses that have been around for years have a large customer or client base. This allows many of them to get by without delving into Internet marketing campaigns or print marketing. These businesses benefit from their long-term reputations.
But things are changing. Consumer behavior is changing, and this impacts both the business environment, and how businesses will need to adapt to be successful in the coming years.
The economic crash of 2008 still has consumers worried about their financial security, and today theyre paying more attention to their spending than they did pre-2008. Internet search engines like Google, Yahoo, and Bing make it easier for consumers to compare prices and deals; and they are taking advantage of these tools to save money and get the most bang for their buck.
In addition, mobile devices and free, widespread public Wifi Internet access have put consumers just clicks away from finding the best prices for the products and services they want. From the birth of Apples iPad to the growing demand for smart-pads, companies are moving quicker to meet consumer demands. Recognizing that smart-pads are the tools consumers use the most (in the hand-held mobile device family) to access the web, Google recently tapped into the smart-pad market with its Nexus tablet product. Observing the economy, consumer behaviors, and technology trends in the last decade, you will see these are the three key contributors in todays changing business environment.
Consumers today are so comfortable with the Internet, particularly working professionals and the younger generations, that the majority of their socializing time happens online; through email, text, gaming, Internet free chat, social media, etc. This means businesses that have previously been able to ride the coat tails of their past success will need to become more innovative in their marketing to adapt to the changing ways people choose what to buy. If they dont adapt in our changing environment, theyll lose their edge to competitors that do.
Information travels faster than ever before, on the Internet and over the phone. New marketing tools such as website, spiral marketing, email marketing, text marketing, Google ads, banner ads, etc. are some of the most powerful tools to help businesses build an effective brand image and reputation, in a short period of time. Not long ago a business reputation may have taken a decade to build; now it may take only a few years. A real-life example of this is Yellow Book vs. Google.
Early in this article I mentioned how long-term businesses have historically been able to rely on their past success and reputation. But today even successful businesses should continue to build on their existing reputations in our fast changing environment. A good perception in the past needs to continue to be communicated in new ways, because a majority of current and potential consumers today are using different ways to learn about your products and services. The question is not,should these businesses enter online marketing? The question is,how soon and how well will they prepare and position themselves against their competition, before it is too late?
All that said, here is my advice for businesses today.
1) Research your direct and/or new entry competitors to see what they are doing regarding Internet marketing. If they are not yet tapped into online marketing, that is great news for you. It will cost you less to rank your business website in the top 10 on search engines, locally and organically.
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