Non-GMO label getting a local push by...

Non-GMO label getting a local push by Lundberg Family Farms

There are 13 comments on the Chico Enterprise-Record story from Jan 11, 2010, titled Non-GMO label getting a local push by Lundberg Family Farms. In it, Chico Enterprise-Record reports that:

Lundberg Family Farms is among the leaders in a trend to label foods as non-GMO. GMO stands for genetically modified organisms, which are created through transferring genes from one organism to another.

Join the discussion below, or Read more at Chico Enterprise-Record.

juanita

San Clemente, CA

#1 Jan 11, 2010
I haven't been able to afford Lundberg rice for years - why is it so much more expensive than other Cal brown rice? Because you will find members of the Lundberg organinization on public boards, getting local rules passed that benefit their business. Like the stupid local proclamation about "fair trade" - they were all over that, because their company can screw a profit out of it.

Now they are pushing for rules that will give them the advantage over other rice farmers - screw Lundbergs.
Joe Sixpack

Manteca, CA

#2 Jan 11, 2010
This news will make Monsanto very unhappy.

“Who is John Galt?”

Since: Dec 09

Location hidden

#3 Jan 11, 2010
All California rice is already non-GMO. The industry group California Rice Commission goes to incredible lengths to keep it that way. Every year millions of pounds of California rice is exported all over the world. The world markets do not want GMO rice. Therefore the growers and the marketers of California Rice don't want it either.

Lundberg is simply marketing something that everyone else has. Marketing is marketing and Lundberg is a fine company.

Since: Jul 08

Amity, OR

#4 Jan 11, 2010
dbski4it wrote:
All California rice is already non-GMO. The industry group California Rice Commission goes to incredible lengths to keep it that way. Every year millions of pounds of California rice is exported all over the world. The world markets do not want GMO rice. Therefore the growers and the marketers of California Rice don't want it either.
Lundberg is simply marketing something that everyone else has. Marketing is marketing and Lundberg is a fine company.
Their brown rice from Costco is good but boy has the price gone up over the past year. Is the consumer now paying for this marketing program? I think so.
happpy grace

Oroville, CA

#5 Jan 11, 2010
I love Lundberg. I love that it is local and I can get it at the local stores, as well as Costco. My family has eaten it ever since I moved here in 1992. I give it for gifts, and we eat it every day. A cup of Organic Lundberg Rice tastes better and lasts in your stomach longer than any other rice I know of. The Lundbergs are everywhere in the community because they care, they get involved and yes, they do make money and support a huge number of local people on their payroll. Stop complaining and thank them. If it weren't for Lundberg, and other FAMILY owned companies like them, many, many people would be less fortunate. PEACE
Turbo

United States

#6 Jan 11, 2010
happpy grace wrote:
I love Lundberg. I love that it is local and I can get it at the local stores, as well as Costco. My family has eaten it ever since I moved here in 1992. I give it for gifts, and we eat it every day. A cup of Organic Lundberg Rice tastes better and lasts in your stomach longer than any other rice I know of. The Lundbergs are everywhere in the community because they care, they get involved and yes, they do make money and support a huge number of local people on their payroll. Stop complaining and thank them. If it weren't for Lundberg, and other FAMILY owned companies like them, many, many people would be less fortunate. PEACE
Rice is rice, being Organic does not tout any flavor differences or hunger control, I could blindfold you and put two bowls of rice and you would not be able to tell the difference between organic or conventionally grown rice.
Rice watcher

United States

#7 Jan 11, 2010
I work on a conventional rice farm. I eat organic rice. Why? Because when the ducks eat the little pill-like pelletized fungicides/herbicides/pesticid es that are left on the checks (levees) after being flown on by the cropdusting planes, they die. Regularly.

By the end of the season, when the fields are being drained to dry out for harvest, the oily sheen on the muck near the drains is totally chemical and disgusting - and that nasty water drains straight into the creeks and rivers, without any filtration or anything. I like to fish, but won't fish for salmon in the Feather River now that I see what is going into the water.

Spend a season around rice farming and you'll buy organic too. I wish I worked on an organic farm - I hope people start buying more organic rice - and I am glad the Lundbergs are showing that it can make money.
SJG

United States

#8 Jan 12, 2010
Rice watcher wrote:
I work on a conventional rice farm. I eat organic rice. Why? Because when the ducks eat the little pill-like pelletized fungicides/herbicides/pesticid es that are left on the checks (levees) after being flown on by the cropdusting planes, they die. Regularly.
By the end of the season, when the fields are being drained to dry out for harvest, the oily sheen on the muck near the drains is totally chemical and disgusting - and that nasty water drains straight into the creeks and rivers, without any filtration or anything. I like to fish, but won't fish for salmon in the Feather River now that I see what is going into the water.
Spend a season around rice farming and you'll buy organic too. I wish I worked on an organic farm - I hope people start buying more organic rice - and I am glad the Lundbergs are showing that it can make money.
Great opinion. Could you name some of these fungicides/herbicides/pesticid es that are killing ducks on a regular basis. I'm sure that DPR and Cal-EPA would be eager to visit the farm where you work; with the oily effluent running unrestricted into the Feather Watershed.

In the strongest political language, I say you are F.o.S. First, what you are describing, or should I say embellishing, is a violation of federal and state law (I believe). Second, why aren't monitors picking up the increased concentrations in down stream sampling. Thirdly, your description of mass duck kills because of ingestion of these "chemicals" is indicative of improper application techniques, more to the point "sloppy" application of products that haven't been available for years.

I'm not sure what is more irritating; that you lack the fortitude to call the proper officials and put an end to this gross point source pollution which you describe or the gross misrepresentation that you are trying to foist on "conventional" farming practices.

Either way, your efforts show a complete lack of truthfulness on the subject and your shameless "honking" of organics only further exemplifies the senseless argument, of which is better, between the two farming practices. My friend, it's a lifestyle choice; not choice between life and death.

Since: Sep 08

Location hidden

#9 Jan 13, 2010
happpy grace wrote:
I love Lundberg. I love that it is local and I can get it at the local stores, as well as Costco. My family has eaten it ever since I moved here in 1992. I give it for gifts, and we eat it every day. A cup of Organic Lundberg Rice tastes better and lasts in your stomach longer than any other rice I know of. The Lundbergs are everywhere in the community because they care, they get involved and yes, they do make money and support a huge number of local people on their payroll. Stop complaining and thank them. If it weren't for Lundberg, and other FAMILY owned companies like them, many, many people would be less fortunate. PEACE
ALRIGHT! Good post, I have the utmost respect for Lungberg and their products. Juanita you need to do some thinking about this one. Lundbergs are the future. GMO food is a bad bad thing! I think GMO is very very dangerous! Dangerous in way we can not even imagine yet. It is I think the exact opposite of organic sustainable agriculture.

Since: Sep 08

Location hidden

#10 Jan 13, 2010
SJG, is wrong saying what he has said, happy grace is closest to the truth.
So much of this issue is political manipulation by Monsanto it is terrible.
SJG, just maybe before you get old, just maybe you will get past your sick stubborn ignorance.
Ducks, fish, insects, all wild life is in jeopardy here. CONSEQUENTLY, HUMANITY.

“Who is John Galt?”

Since: Dec 09

Location hidden

#11 Jan 14, 2010
stephens1949 wrote:
SJG, is wrong saying what he has said, happy grace is closest to the truth.
So much of this issue is political manipulation by Monsanto it is terrible.
SJG, just maybe before you get old, just maybe you will get past your sick stubborn ignorance.
Ducks, fish, insects, all wild life is in jeopardy here. CONSEQUENTLY, HUMANITY.
The only thing wrong about GMO rice and other GMO products is that people don't want to buy them.

As I recall, you are an expert on global warming too.

Since: Sep 08

Location hidden

#12 Jan 14, 2010
dbski4it wrote:
<quoted text>
The only thing wrong about GMO rice and other GMO products is that people don't want to buy them.
As I recall, you are an expert on global warming too.
Very wise of them. I thank you for your opinion. How did you like this last storm?
new mexico

Albuquerque, NM

#13 Jun 10, 2010
At the risk of reapeating myself, if you nwant to go green, use only the fresh cow pies !

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