Of course you would invest in Costco. Their market shares are up and they're doing just fine. But what if their market share was half of Wal-Marts and you had a good chunk of dough for investments? I don't think so.<quoted text>
Smart people know that most decisions don't come down to absolutes. Given a choice between Costco and Wal-Mart, I invest in Costco. I don't invest in tobacco companies. Remember the 80's when liberals divested from companies that did business with South Africa and contributed to the end of apartheid? Some people actually believe there are things more important than grabbing every last buck.
Sure, if you have a choice between two investments producing around the same profit, you might want to consider other factors about the business, but the profit has to be there first.
Most Americans put the almighty dollar over anything else. That's why Wal-Mart is number one today. People get their cheap Chinese products for less than they pay at other stores. They don't care about the lowly floor washer or the minimum wage shelf stocker, they care about getting as much as they can for the amount of money they are limited to spend.
Will Wal-Mart ever change? They would if the attitude of their customers changed, but that's not going to happen anytime soon. We will not support all these good jobs that give us higher priced goods.
It's not that I agree with that attitude, but it is the mood of America right now and has been for years. As for myself, I believe in supporting American businesses if possible. When I make a purchase, if given the choice, I purchase products from our customers. Why? Because our customers give me work.