What makes you think no one is making money in text books anymore?Theres a reason no one is making money in textbooks anymore. Not sure why CAJ should be the exception. The world may not be flat, but something we've all been told since birth applies here: if it sounds to good to be true, it probably is.
Here's a quote from an article on a competitor of Chuck's. The quote is from a board member of Chegg and like CAJM, Chegg is a privately held company with millions of dollars from private investors.
"Chegg allows students to rent, buy and sell used textbooks and other school-related goods and services. It's a huge market, generating $11 billion in revenue and $3 billion in profit a year, according to Rick Bolander, a Gabriel co-founder and a member of the Chegg board. "If we can take just 5% of that market, we'll be very happy," he says."
Mainly I'm posting this for all the CAJM employees that have been following this thread and don't know what to believe. Well believe this, there are huge profits to be made in the college textbook industry. CBR and SEB are great companies to work for.