JAX/dba_____The Local
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Marketing Expert

Charlotte, NC

#1 Nov 10, 2012
A good name generally translates to good business. So before restarting/or reestablishing your restaurant while it may not seem so, but one of the best marketing tips for a restaurant is to have a name that is intriguing and enticing to your customers.

You already know the undertaking of opening a restaurant/bar and now during your transition period will be your biggest feat to date with all the negative publicity surrounding you and your other ventures.

So you are prepared with everything BUT A CATCHY NAME for this restaurant. If you do not come up with a name beside THE LOCAL ASAP, you could be in deep trouble because a good name is very, very important to be successful restaurant/restaurateur.

The name of the restaurant represents what it stands for. It SHOULD BE indicative of the concept, cuisine,and ambiance. You want your guests to remember the name with ease and spread the good word amongst their friends and family. Opt for small names as a restaurant is only as identifiable as its name.

One thing that may work in your favor is to name your restaurant in tandem with a geographical landmark. Nothing Stowe or Garibaldi, but you are in downtown Historic Belmont so The Local does not identify ANYTHING TO ME. The Local supermarket, The Local paper, The Local vet...what?

Just giving you a tip-nobody likes the name and I speak to a lot of folks. Example: The Belmont Dinner Table, Belmont House, Belmont Grille on Glenway etc.
Marketing Professor

Gastonia, NC

#2 Nov 10, 2012
I disagree. I like the local and we don't need anymore milltowne or mill hill names. The L's have plenty of experience and seem to be on the ball with the name change. Interested in giving it a try.
Kurmudgeon

Bessemer City, NC

#3 Nov 10, 2012
What about "The Belmont Beer"?
Driveby

Gastonia, NC

#4 Nov 10, 2012
If this restaurant is about to open - why is the Jax name still all over the building? It seems just an attempt to cover up the mess of bad behavior it has brought to this town.
FriendlyTim

Belmont, NC

#5 Nov 10, 2012
Why not name it "The Closed"
Anonymous

United States

#6 Nov 10, 2012
I won't be wasting any of my Hard earned money in this or any other beer joint or liquor joint.
Steak guy

Charlotte, NC

#7 Nov 10, 2012
Where are the steaks? You need a good ole strip or ribeye. Old Stone it is then.
Steak guy

Charlotte, NC

#8 Nov 10, 2012
How about Belmont's Finest!
Best Seafood and Steaks on Glenway.
Steak guy

Charlotte, NC

#9 Nov 10, 2012
Anonymous wrote:
I won't be wasting any of my Hard earned money in this or any other beer joint or liquor joint.
Stay home then.
Scott

Charlotte, NC

#10 Nov 10, 2012
Steak guy wrote:
Where are the steaks? You need a good ole strip or ribeye. Old Stone it is then.
Old stone blows.
a local

Charlotte, NC

#11 Nov 11, 2012
Marketing Professor wrote:
I disagree. I like the local and we don't need anymore milltowne or mill hill names. The L's have plenty of experience and seem to be on the ball with the name change. Interested in giving it a try.
ok The Local it is, but how bout a fair compromise? The Local Lockup sounds like a real winner.
AGREE

Charlotte, NC

#12 Nov 11, 2012
Marketing Expert wrote:
A good name generally translates to good business. So before restarting/or reestablishing your restaurant while it may not seem so, but one of the best marketing tips for a restaurant is to have a name that is intriguing and enticing to your customers.
You already know the undertaking of opening a restaurant/bar and now during your transition period will be your biggest feat to date with all the negative publicity surrounding you and your other ventures.
So you are prepared with everything BUT A CATCHY NAME for this restaurant. If you do not come up with a name beside THE LOCAL ASAP, you could be in deep trouble because a good name is very, very important to be successful restaurant/restaurateur.
The name of the restaurant represents what it stands for. It SHOULD BE indicative of the concept, cuisine,and ambiance. You want your guests to remember the name with ease and spread the good word amongst their friends and family. Opt for small names as a restaurant is only as identifiable as its name.
One thing that may work in your favor is to name your restaurant in tandem with a geographical landmark. Nothing Stowe or Garibaldi, but you are in downtown Historic Belmont so The Local does not identify ANYTHING TO ME. The Local supermarket, The Local paper, The Local vet...what?
Just giving you a tip-nobody likes the name and I speak to a lot of folks. Example: The Belmont Dinner Table, Belmont House, Belmont Grille on Glenway etc.
A great example of a meaningless name for a restaurant would be The String Bean! With no due respect, if my family were hungry as bears in the woods and visiting Belmont for the first time and driving through downtown and saw The String Bean---let's just say we would keep driving until SOME PLACE CAUGHT OUR EYES.

Since: Jan 12

Gastonia, NC

#13 Nov 11, 2012
I thought the String Bean was an organic market or something.

Went in there looking for speciality cheeses, and discovered what all the really offered.

It's pretty good though, and I go there occasionally.

Proof that even with a meaningless name, you can still do well.

As for the name "The Local", I think we should just nickname it the "The 'L'" for Lavechia.
Kathleen

United States

#14 Nov 11, 2012
AGREE wrote:
<quoted text>
A great example of a meaningless name for a restaurant would be The String Bean! With no due respect, if my family were hungry as bears in the woods and visiting Belmont for the first time and driving through downtown and saw The String Bean---let's just say we would keep driving until SOME PLACE CAUGHT OUR EYES.
Like our Rancid BBQ place...great example.
Marketing Professor

Gastonia, NC

#16 Nov 11, 2012
To all of you who don't like the name of The Local, why don't you open up a restaurant and let the Belmont Blogger/Cloggers review your name selection, menu mis-spellings, and lack of hot waitresses. After that you might discover a new appreciation for entrepreneurship in America.
Belmont Blogger

Charlotte, NC

#17 Nov 11, 2012
Marketing Professor wrote:
To all of you who don't like the name of The Local, why don't you open up a restaurant and let the Belmont Blogger/Cloggers review your name selection, menu mis-spellings, and lack of hot waitresses. After that you might discover a new appreciation for entrepreneurship in America.
Hey Professor; we local yokels expressing are first ammendment. And there are STILL misspellings in parmesan in one place(i will ding bats keep looking for that one and Hawaiian misspelled in one place too. Poor thangs. And what are their H.O.(hours of operation?)

Poor thangs!

Panthers SUX!!!!!!!!!
No words 4 pple like u

Charlotte, NC

#18 Nov 12, 2012
Kathleen wrote:
<quoted text>
Like our Rancid BBQ place...great example.
PATHETIC!! They are still open and good for them and they obviously have some money to advertise in Gaston Alive unlike some other places of businesses/restaurants. FRIENDS, JAX, JOLIE, NEECES JEWELRY, NICKS TAP ROOM. They all were pretty consistent with their advertising and that is Marketing 101. Not a good sign. SAKE HOUSE IS AWESOME AND THEY HAVE NEVER WAIVERED FROM THEIR CONSISTENCY IN ANYTHING FROM FOOD TO ADVERTISING!!!!! Well wishes to all.
Jim

Concord, NC

#19 Nov 12, 2012
No words 4 pple like u wrote:
<quoted text>PATHETIC!! They are still open and good for them and they obviously have some money to advertise in Gaston Alive unlike some other places of businesses/restaurants. FRIENDS, JAX, JOLIE, NEECES JEWELRY, NICKS TAP ROOM. They all were pretty consistent with their advertising and that is Marketing 101. Not a good sign. SAKE HOUSE IS AWESOME AND THEY HAVE NEVER WAIVERED FROM THEIR CONSISTENCY IN ANYTHING FROM FOOD TO ADVERTISING!!!!! Well wishes to all.
Speaking of Gaston Alive and consistency, how often does it come out? I only get it about 4 times a year so is it quarterly? Not much there but ads, anybody really look at it?
it comes 2 certin incomes

Charlotte, NC

#20 Nov 12, 2012
Jim wrote:
<quoted text>Speaking of Gaston Alive and consistency, how often does it come out? I only get it about 4 times a year so is it quarterly? Not much there but ads, anybody really look at it?
i used to get it monthly and i do read it. could be quarterly with the economy.
Im confused

Charlotte, NC

#21 Nov 12, 2012
'The local' makes me think of a casual bar. Definitely doesn't match their concept.

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