There was a small story I read ( cannot verify its validity ) that after Obama won the first time, there was a meeting of republicans and they invited a high power ( and non-partisan ) demographic advisor on how to go forward and regain momentum in the next election.Newt Gingrich said this:
I think Republican consultants are mostly very stupid.
I think they have no education.
I think they have no sense of history.
If I throw away African Americans, and then I throw away Latinos, and then I throw away suburban women, and then I throw away people under 40, and then I throw away everything north of Philadelphia there's a morning where Republicans can't get to a majority.
This from a Republican (sex fiend) this is a real telling point in history..
At the meeting there was much talk about purity, and ousting RINO's and how to defeat large segments of the population, the Tea party wanted to vet potential candidates etc
The advisor walked out of the meeting, when stopped and asked why, he said " Call me when you are serious about winning, you are still talking about excluding people, when what you need are MORE votes not less"