The turmoil surrounding Best Buy Co. Inc. has spilled plenty of ink in the past few months, and another pair of lengthy articles turned up over the weekend. One focuses on how the electronics retailer found itself in its present predicament; the other on how it plans to get out of it.
The stories, from the Star Tribune of Minneapolis and Wired magazine, both start, curiously enough, with a just-hired employee joining the company at a pivotal moment — but they couldn’t be more different. Wired begins with Stephen Gillett, who joined Best Buy this year as president of digital, global marketing and strategy; the Star Tribune’s story starts with an accountant’s 30-year-old tale of being hired by Best Buy founder Richard Schulze before there even was a Best Buy.
The two articles go on their respective paths from there. They cross into each other’s turf now and again, but Wired largely keeps the focus on the future, with Gillett, CEO Hubert Joly and others working to fire up Best Buy’s workers and craft new strategies.
The Star Tribune keeps the focus on the past, talking with former CEO Brad Anderson and analyzing where Best Buy went right, and wrong. Which is fine, but that story’s been told over and over by now; if you’re from the Twin Cities and don't know it already, it’s unlikely you care. It manages to go 4,000 words without mentioning CEO Joly at all, which earned a critique from former Medtronic Inc. CEO Bill George:
@Bill_George StarTribune has p1 story on Best Buy's past, but never mentions amazing things new CEO Joly doing to revive Best Buy -(bit.ly/106XZkL) http://www.bizjournals.com/twincities/morning...