How the Radisson Blu at the MOA plans...

How the Radisson Blu at the MOA plans to lure shoppers

Posted in the Minneapolis Forum

Free Enterprise

Ankeny, IA

#1 Feb 24, 2013
When the Radisson Blu Mall of America in Bloomington opens March 15, it will offer guests a shopping program with access to private sales, MOA discounts, validated parking, and personal shopping services that include package delivery from the mall to hotel rooms.

The program aims to capitalize "on the hotelís location and the stateís tax-free clothing shopping" and emphasize the type of services that "guests have come to expect from the upper upscale Radisson Blu brand," according to a news release from Minnetonka-based Carlson Rezidor Hotel Group.

The shopping program isn't just for well-to-dos. The Blu is offering personalized shopping assistance for "budget-conscious visitors and guests seeking a luxurious shopping experience."

"Being connected to a destination that brings in over 40 million visitors each year, it just makes sense to provide a personalized shopping service that uniquely enhances the Radisson Blu guest experience," said General Manager, Harry Gorstayn.

Here's how the standard shopping program works, according to Radisson: Interested guests can simply opt-in to the program during the reservation process with no added cost to their stay, which will trigger a call from a Radisson Blu employee to discuss the program options. Upon arrival, guests will receive a welcome packet (including an MOA map), a letter from their personal concierge, reusable shopping bag, and personalized itinerary of their stay.

Guests can pay extra for features such as airport car service, room service, personal fitness training, priority restaurant reservations in the MOA, private retail store hours, and dinner at FireLake Grill House & Cocktail Bar in the hotel.

http://www.bizjournals.com/twincities/news/20...

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